Senior SEO Manager / Senior SEO Manageress

Your Mission

As a Senior SEO Manager, you will be responsible for driving organic growth from search engines and AI search interfaces across multiple SMG business units, including Real Estate, Automotive, General Marketplaces, and Finance. Your role extends beyond page optimization; you will shape product features, scalable landing page systems, and platform capabilities that foster long-term organic growth on platforms where our users search. You will act as the essential link between Product, Engineering, Marketing, and Data, ensuring that SEO is integrated into our product development processes.

Your goal is to transform user demand into scalable platform growth.

What You Will Do

Growth & Strategy

• Own and execute roadmap initiatives.
• Translate search demand into product initiatives and growth opportunities.
• Plan initiatives based on hypotheses, impact estimation, and ROI potential.
• Identify scalable growth levers, including indexation, internal linking, landing page generation, and content systems.
• Understand user behavior across different search and discovery platforms and adapt your strategy accordingly.

Product-Led SEO

• Collaborate closely with Product Managers to integrate SEO into product development.
• Define SEO requirements for new features and platform capabilities that are scalable across SMG’s portfolio.
• Build frameworks that enable growth beyond manual optimizations.
• Help teams understand the significance of SEO, not just its implementation.

Stakeholder Collaboration

• Act as a trusted advisor for Product, Engineering, and Marketing teams.
• Communicate clearly with both technical and non-technical stakeholders.
• Drive alignment and ownership across teams.

Data & Experimentation

• Develop hypotheses and validate them with data.
• Monitor performance and iterate based on learnings.
• Measure success through business impact rather than vanity metrics.
• Collaborate with analysts and engineers to enhance tracking and reporting.

Qualifications

What will you bring to the ride?

• 5+ years of SEO experience with large websites (marketplaces, classifieds, real estate, or platforms).
• Experience working with Product teams in agile environments.
• Strong stakeholder communication skills.
• A data-driven mindset with the ability to translate insights into actionable strategies.
• Proficiency in planning initiatives supported by business impact estimates.
• Hands-on knowledge of technical SEO (crawling, indexing, rendering).
• A proactive, ownership-driven “go-getter” attitude.
• A growth mindset and curiosity for experimentation.
• Fluency in English.

Bonus

• Experience in product-led SEO.
• Experience with large-scale landing page systems.
• A background in marketplaces or classifieds.
• Experiments with AI search/GEO.

Additional Information

What Success Looks Like

• SEO becomes a natural component of product development.
• Teams proactively involve SEO early in the planning process.
• New scalable growth systems are successfully launched.
• Organic traffic growth aligns with business KPIs.
• Clear hypotheses lead to experiments, learnings, and impactful outcomes.

What Do We Offer?

• 6 weeks of holidays per year (with the option to buy an additional 10 days).
• A 40-hour work week with flexitime (capped at 45 hours).
• A hybrid work setup with flexibility for remote work.
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
• An inclusive and innovative environment where your voice matters.

Why This Role is Different

You will help establish systems that drive growth across some of Switzerland’s largest platforms, influencing how SEO operates in an AI-first search environment.

Interested?

We would love to hear from you. Apply online using the form below. Please include your CV and a few lines about why you’re excited to join us.

About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a leading digital company that simplifies people’s lives with innovative products. We provide customers with the best tools to meet their life decision needs. Our portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo), and Finance & Insurance (FinanceScout24, moneyland.ch).

Disclaimer

SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.