Job Title: Director of Growth Marketing
As a Director focused on Growth Marketing, you will own and drive the company’s go-to-market (GTM) growth strategy across the EMEA region, particularly in the UK and DACH markets, with a specific emphasis on building brand reputation in the Swiss market. This role requires a blend of strategic leadership and hands-on marketing execution, crucial for driving customer acquisition, expanding market presence, and supporting revenue growth.
The ideal candidate is a strategic thinker, a builder of scalable marketing programs, and a results-driven leader who thrives in cross-functional environments. Your mission is to grow pipeline and revenue through innovative, data-driven marketing campaigns that directly support sales goals and enhance our market presence. You will closely partner with sales, customer success, product, and executive leadership to design and implement programs that foster customer acquisition, retention, and acceleration across targeted accounts and segments.
While your primary focus will be to drive growth and demand generation across EMEA, particularly the UK and DACH, familiarity with the Middle East and U.S. markets will be advantageous in supporting our long-term global expansion strategy.
Key Responsibilities
- Develop the EMEA revenue marketing strategy to drive new customer growth in our utility and corporate segments, focusing on new domain acquisition and engaging the existing database.
- Create and execute innovative marketing campaigns and programs that stimulate demand and generate revenue.
- Build and implement a virtual and in-person events strategy targeting demand generation and revenue acceleration, including upmarket events, webinars, and case studies to advance large deals.
- Identify and generate content and program development across the user lifecycle to support pipeline generation and deal acceleration.
- Run prospecting marketing plays across target accounts, ABM, industry, and competitive verticals.
- Develop a robust calendar of targeted prospecting campaigns informed by data.
- Track, measure, and analyze the performance of revenue marketing activities and report results to sales and leadership.
- Collaborate closely with the sales team to create revenue campaigns and programs that enhance sales adoption.
- Prioritize, manage, and optimize marketing spend to deliver against KPIs.
- Stay informed on industry trends, competitive landscape, and best practices to update marketing strategies and tactics.
Qualifications and Skills
- 10–15 years of experience in B2B marketing across content, brand, product, and growth functions, with a proven track record in SaaS, fintech, regtech, and/or energy trading sectors.
- Experience in both hands-on execution and leadership roles; well-versed in various marketing programs, including demand generation and revenue marketing.
- Proven success in leading regional or global marketing campaigns that drive measurable revenue.
- Strong understanding of the EMEA market landscape, particularly in the UK and DACH regions.
- Prior experience with U.S. B2B markets or other regions, such as the Middle East, is a plus, particularly in go-to-market planning or demand generation.
- Experience with CRM systems (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools.
- Excellent leadership and stakeholder management skills.
- Analytical, data-driven mindset combined with strong business acumen.
- Ability to balance strategic vision with hands-on execution.
- Exceptional communication and project management skills.
Why Join Us
You will be joining a fast-moving company where you will have both the autonomy and support to shape the growth trajectory of our brand across key markets. If you're eager to rethink growth marketing, bring innovative ideas to life, and work closely with top-tier sales and product teams, we want to hear from you.
Apply online using the form below. Please note that only applications matching the job profile will be considered.
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