Performance Marketing Manager / Performance Marketing Manageress

SMG Swiss Marketplace Group AG - December 12, 2025

Company Description

Welcome to SMG Swiss Marketplace Group AG! SMG is a pioneering network of online marketplaces and a leading European digital company dedicated to simplifying people's lives with forward-looking products. We operate in various sectors, including real estate, automotive, general classifieds, and finance & insurance. Our values—Better Together, Aim High, and Act Responsibly—drive everything we do.

Job Description

The Performance Marketing Manager plays a central role within Group Marketing. You will collaborate with all business units of SMG Swiss Marketplace Group AG, joining a team of digital and performance marketing experts.

Your Responsibilities

  • Plan, manage, and optimize Search Engine Advertising efforts for SMG brands.
  • Collaborate with other digital marketing channels (social ads, programmatic, display) and be prepared to support additional channels as needed.
  • Drive performance by monitoring, analyzing, and recommending optimization and growth opportunities with a strong testing mindset.
  • Challenge the status quo and actively contribute to the optimization of processes and workflows.
  • Work alongside our brands to achieve their marketing goals and ensure the implementation of digital marketing best practices.
  • Engage with various marketing professionals, focusing on ad product & creative innovation, audience and data strategy, as well as measurement and attribution opportunities.

Qualifications

  • Native German speaker; fluent English is essential.
  • Bachelor's degree in Business, Marketing, Technology, or equivalent practical experience.
  • Over 6 years of experience across various digital channels, with a strong emphasis on Paid Search. Experience in other digital marketing channels is a plus.
  • Proven track record with Google Ads; familiarity with the Google Marketing platform (SA360, DV360, CM360) is highly advantageous.
  • Proficient in feed management tools, particularly with Google Shopping experience.
  • Able to work effectively with different stakeholders while maintaining a service-oriented mindset; flexible and comfortable with changing priorities.
  • Strong problem-solving skills with a reliable and proactive attitude.
  • Excellent project management skills; highly organized and detail-oriented, capable of managing multiple tasks in a fast-paced environment.
  • Solid hands-on experience with GA4, Looker Studio, Google Sheets, and Google Tag Manager.

Additional Information

What Do We Offer?

  • 6 weeks of holidays per year (with the option to purchase an additional 10 weeks).
  • 40-hour work week with flexible hours (capped at 45 hours).
  • Hybrid work setup with flexibility for remote work.
  • Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
  • SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
  • Gender-neutral pay and transparent career paths.
  • Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile.
  • An inclusive and innovative environment where your voice matters.

Recruitment Process

We keep hiring simple and human:

  • Initial video call with one of our recruiters.
  • Technical interview/meet the hiring manager.
  • Case study and team fit conversation.
  • Meet relevant business stakeholders.

Apply Now

To take advantage of this opportunity, apply online using the form below. Only applications matching the job profile will be considered.

About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. Our portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo), and Finance & Insurance (FinanceScout24, moneyland.ch).

Disclaimer

SMG Swiss Marketplace Group AG primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.

Location : Zürich
Country : Switzerland

Application Form

Please enter your information in the following form and attach your resume (CV)

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