Head of Brand & Marketing

Brand & Marketing Unit Overview

The mandate of the Brand & Marketing unit is to lead, promote, and shape the Julius Baer brand, continuously strengthening its brand equity within the Group’s High Net Worth Individual (HNWI) and Ultra High Net Worth Individual (UHNWI) target segments in its chosen strategic markets.

Position Overview

The Head of Brand & Marketing is responsible for developing and implementing a comprehensive brand and marketing strategy that enhances Julius Baer's position as a leading wealth management firm. This senior leadership role oversees multiple cross-functional brand and marketing teams, working closely with various departments to promote the bank's brand, products, and services to clients, prospects, and stakeholders.

Job Description

• Develop and execute a global brand strategy aligned with Julius Baer’s purpose of ‘Creating value beyond wealth,’ aiding in achieving growth strategies and financial targets.
• Manage Julius Baer’s brand identity, including visual identity, tone of voice, and overall brand expression, ensuring consistent application across all touchpoints, including advertising, sponsorships, and partnerships.
• Establish and manage a brand partnership ecosystem designed to promote the brand and engage clients and prospects in strategic markets.
• Deliver high-quality events, conferences, and seminars that showcase Julius Baer's expertise and foster relationships with clients, prospects, and other key stakeholders.
• Oversee the development and implementation of targeted cross-channel advertising and content campaigns.
• Leverage data-driven insights to engage with clients and prospects effectively.
• Define Group-wide marketing initiatives and drive them in close collaboration with Regional Marketing.
• Develop and manage marketing budgets, resources, and vendor relationships to support marketing initiatives.
• Lead and manage a team of marketing professionals across branding, advertising, content marketing, digital channels (website and social media), and events.
• Collaborate with internal stakeholders, including communications, sales, and product teams, to ensure brand consistency.

Job Requirements

• Proven experience in comparable roles, preferably in the financial services industry.
• In-depth understanding of brand management, marketing strategy, digital marketing channels, and campaign execution.
• Ability to work integratively across disciplines.
• Track record of data-driven decision-making.

Apply online using the form below. Please note that only applications matching the job profile will be considered.