Head of Brand & Marketing

Brand & Marketing Head

The Brand & Marketing unit at Julius Baer is dedicated to leading, promoting, and shaping the Julius Baer brand, continuously strengthening its brand equity within the Group's High Net Worth Individual (HNWI) and Ultra High Net Worth Individual (UHNWI) target segments in chosen strategic markets.

The Head of Brand & Marketing plays a pivotal role in developing and implementing a comprehensive brand and marketing strategy that enhances Julius Baer's standing as a premier wealth management firm. This senior leadership position oversees multiple cross-functional brand and marketing teams, collaborating closely with various departments to promote the bank's brand, products, and services to clients, prospects, and other stakeholders.

Job Description

• Develop and execute a global brand strategy that aligns with Julius Baer's mission of ‘Creating value beyond wealth’, supporting growth strategies and financial targets while fueling market strategies.
• Manage Julius Baer’s brand identity, including visual identity, tone of voice, and overall brand expression. Ensure consistent application of the Julius Baer brand across all touchpoints, including advertising, sponsorships, and partnerships.
• Establish and manage an ecosystem of brand partnerships designed to promote the brand and engage clients and prospects in strategic markets.
• Deliver high-quality events, conferences, and seminars that showcase Julius Baer's expertise and build relationships with clients, prospects, and other key stakeholders.
• Oversee the development and implementation of targeted cross-channel advertising and content campaigns.
• Leverage data-driven insights to effectively engage with clients and prospects.
• Define Group-wide marketing initiatives and drive them in close collaboration with Regional Marketing.
• Develop and manage marketing budgets, resources, and vendor relationships to support marketing initiatives.
• Lead and manage a team of marketing professionals specializing in branding, advertising, content marketing, digital channels (website and social media), and events.
• Collaborate with internal stakeholders, including communications, sales, and product teams, to ensure brand consistency.

Job Requirements

• Proven experience in comparable roles, preferably within the financial services industry.
• In-depth understanding of brand management, marketing strategy, digital marketing channels, and campaign execution.
• Ability to work integratively across disciplines.
• Demonstrated track record of data-driven decision-making.

Apply online using the form below. Please note that only applications matching the job profile will be considered.