Global Director of Brand Events / Global Directoress of Brand Events

Join Our Team as Global Director of Brand Events

As the fastest-growing global sportswear brand, reaching millions of runners worldwide, On is committed to building an authentic community through direct fan interaction. We engage with our audience across major sporting expos, run crews, cultural moments, brand events, and grassroots retail activations. We are seeking a Global Director of Brand Events to enhance our event ecosystem, shape our brand activation strategy, and foster innovative formats and partnerships across key markets.

Your Mission

• Set the global strategic vision for brand activations and events at On.
• Develop immersive event formats aligned with global campaigns and Go-To-Market initiatives.
• Identify and implement tools and technologies to elevate event experiences and enable scalability.
• Source, negotiate, and manage partnerships with relevant organizations to drive event impact and success.
• Promote and amplify the full range of On’s brand activations across various channels and markets.
• Define global event brand standards and ensure consistent execution across all touchpoints.
• Analyze event performance and data to drive continuous improvement and learning.
• Enable and support markets to execute events in line with global brand guidelines.
• Lead the development of communication frameworks for pre-, during-, and post-event moments.
• Grow and strengthen On’s global community and fan base through impactful activations.
• Build, lead, and develop a high-performing global team of brand activation and event experts.

Your Story

• 10+ years of experience leading and delivering global events, with a proven track record of impactful brand activations.
• 7+ years of experience managing and developing high-performing teams.
• Ideally, experience within a global sportswear, athletic, or performance brand, with a strong understanding of community-driven marketing.
• Experience working in a creative agency environment (in-house or external), with a solution-oriented mindset.
• Deep expertise in physical, digital, and hybrid event formats at a global scale.
• Strong leadership skills, with experience operating in highly matrixed, international organizations.
• Entrepreneurial, proactive, and driven to innovate, optimize, and build new approaches.
• Excellent communicator with an inspiring, collaborative, and positive leadership style.

Your Team

Your team shapes and delivers On’s global brand events—from campaign launches and athlete moments to community activations and key brand experiences. They ensure every event reflects our brand, supports our strategic priorities, and creates meaningful connections with our community.

The team is structured across four core global streams: Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications, and works closely with our regional event teams to ensure strong and consistent execution worldwide.

How to Apply

Apply online using the form below. Please note that only applications matching the job profile will be considered.