Digital Marketing Manager / Digital Marketing Manageress

Join Our Team as a Digital Marketing Manager

Are you a digitally savvy marketing professional with a blend of strategic thinking, strong analytical capabilities, and execution excellence? Are you passionate about creating seamless digital client journeys, optimizing user experiences, leveraging data and AI, and driving measurable commercial outcomes?

Vontobel Asset Management is seeking a highly motivated Digital Marketing Manager to join the Client Content Center and play a significant role in shaping the future of our digital marketing capabilities.

This role reports directly to the Head of Digital Marketing & Content and will be critical in enhancing digital client experiences, optimizing digital touchpoints, and delivering measurable business impact through data-driven marketing.

Key Responsibilities

• Digital Client Journeys & Client Experience:
  • Design, manage, and continuously optimize digital client journeys across the full client lifecycle.
  • Enhance client engagement, conversion, and retention through personalization and journey optimization.
  • Ensure digital experiences support commercial priorities, fundraising objectives, and client needs.
• User Experience & Digital Platforms:
  • Drive continuous improvements of website usability, navigation, accessibility, and conversion performance.
  • Conduct user research, behavioral analysis, and testing to identify optimization opportunities.
  • Implement best practices in UX and digital experience management across client-facing platforms.
• Digital Analytics & KPI Leadership:
  • Develop and maintain KPI frameworks, dashboards, and reporting that measure digital performance and business impact.
  • Monitor and optimize key digital KPIs including engagement, leads, conversions, and client journey effectiveness.
  • Generate insights and recommendations that improve marketing effectiveness and contribute to commercial growth.
• AI, Automation & Innovation:
  • Identify and implement AI-driven solutions that enhance digital marketing performance and client experiences.
  • Drive the adoption of marketing automation, personalization, predictive analytics, and new digital capabilities.
  • Promote innovation and continuous experimentation across the digital marketing ecosystem.
• Digital Campaign Activation:
  • Support the execution and optimization of integrated digital campaigns across relevant channels.
  • Maximize performance across website, email, social media, paid media, and marketing automation platforms.
  • Partner with marketing teams to increase effectiveness and reach.

Candidate Profile

• University degree in Marketing, Digital Marketing, Business Administration, Communications, Data Analytics, or a related discipline.
• 5+ years of experience in digital marketing, digital experience management, or performance marketing.
• Experience within asset management, financial services, banking, or another regulated industry is preferred.
• Strong expertise in digital analytics platforms, web analytics, CRM systems, and marketing automation technologies.
• Demonstrated success in developing KPI frameworks and using data to drive decision-making and optimization.
• Strong understanding of digital client journeys, UX principles, customer behavior, and conversion optimization.
• Experience leveraging AI-powered marketing tools and modern digital technologies.
• Experience working with cross-functional teams in an international environment.

Personal Profile

• Highly client-centric and digitally minded.
• Strong analytical thinker with exceptional data literacy skills.
• Commercially focused with a clear understanding of growth drivers and business outcomes.
• Passionate about AI, technology, innovation, and digital transformation.
• Collaborative and influential with strong stakeholder management capabilities.
• Curious, proactive, and continuously seeking opportunities to improve performance.
• Comfortable operating in a fast-paced and evolving environment.
• Excellent communication and presentation skills.
• Hands-on, results-oriented, and focused on measurable impact.

Location Requirement

This role is based in Zurich but will move to Baar in 2030, ensuring close alignment with key stakeholders in the business.

What Do We Offer?

• Experienced, diverse team in an international environment.
• Agile environment with a focus on trust and collaboration.
• Flat hierarchy that encourages teamwork at all levels.
• Opportunities for learning and personal development.

At Vontobel, we are dedicated to building better futures for our clients and society as well as for ourselves. By 2030, we aim to be recognized as one of the leading and most trusted global investment firms, with over 2,300 engaged professionals located in 27 locations worldwide.

We value talent and are looking for individuals who are not just a match on paper. If you feel this role resonates with your aspirations, we encourage you to apply online using the form below. Please note that only applications matching the job profile will be considered.