Digital Marketing Manager / Digital Marketing Manageress

Join Our Team as a Digital Marketing Manager

As an internationally active fashion company, we create fashion and accessories with clear architectural lines for the modern woman. From the initial idea to the finished product, we approach our collections with passion and high-quality standards. Here at Akris, you have the opportunity to express your individuality in an inspiring and creative working environment. Be part of our Akris team: Together, we create!

About the Role

We are seeking an experienced and hands-on Digital Marketing Manager (f/m/d) to reinforce our team in St. Gallen. In this role, you will combine strategic thinking with strong operational execution to drive digital marketing initiatives that enhance brand visibility, customer engagement, and business growth. You will work closely with cross-functional teams and external partners. Your responsibilities will include:

• Developing and executing the company’s overall digital marketing strategy, aligned with business and commercial objectives.
• Planning, managing, and optimizing digital campaigns across relevant channels, including paid social, Google Ads, SEO, email marketing, content, and other digital platforms.
• Owning the digital marketing budget and ensuring effective allocation of resources and media spend.
• Monitoring campaign performance and identifying opportunities to improve ROI, conversion rates, customer acquisition, and overall marketing efficiency.
• Managing and continuously improving the company’s website, landing pages, and digital customer journey.
• Collaborating with content, sales, creative, and other teams to ensure consistent messaging and effective campaign execution.
• Managing relationships with external agencies, freelancers, and other digital marketing partners as required.
• Developing and maintaining reporting dashboards, translating data into clear insights and actionable recommendations.
• Conducting market, competitor, and audience analysis to identify new opportunities and emerging trends.
• Supporting the development of the company’s content and social media strategy to ensure that digital activities contribute to broader brand objectives.
• Staying up to date with the latest developments, tools, platforms, and best practices in digital marketing.
• Taking ownership of projects from strategy and planning through execution, measurement, and optimization.

What Makes You a Great Fit

• 4+ years of experience in digital marketing, performance marketing, or a similar role, with a proven track record in developing and executing multi-channel digital marketing strategies.
• Strong knowledge of Google Ads, Meta Ads, GA4, SEO, CRM/email marketing, and digital analytics, with the ability to translate data into actionable insights and recommendations.
• Experience managing marketing budgets, agencies, and external partners, complemented by strong project management and organizational skills.
• Excellent communication skills, with the ability to collaborate effectively across teams and manage multiple priorities in a dynamic environment.
• A proactive, entrepreneurial, and hands-on mindset, focused on delivering measurable business results.
• Experience in the fashion, luxury, B2C, e-commerce, and/or international markets; agency experience is a plus.
• Fluent in English; proficiency in German and Italian is a plus.

Join us in a dynamic and international environment. We look forward to getting to know you and growing together. Apply online using the form below. Please note that only applications matching the job profile will be considered.