Digital Marketing Manager / Digital Marketing Manageress

Join Our Team at Akris

As an internationally active fashion company, we create fashion and accessories with clear architectural lines for the modern woman. From the initial idea to the finished product, we approach our collections with passion and uphold high-quality standards. At Akris, you have the opportunity to infuse your personality into an inspiring and creative working environment. Become part of our Akris team: Together, we create!

Digital Marketing Manager (f/m/d)

To reinforce our team in St. Gallen, we are searching for a skilled Digital Marketing Manager. In this role, we are looking for an experienced and hands-on digital marketing professional who blends strategic thinking with strong operational execution. You will work closely with cross-functional teams and external partners to drive digital marketing initiatives that enhance brand visibility, customer engagement, and business growth.

Key Responsibilities:

• Develop and execute the company’s overall digital marketing strategy, aligned with business and commercial objectives.
• Plan, manage, and optimize digital campaigns across relevant channels, including paid social, Google Ads, SEO, email marketing, content, and other digital platforms.
• Own the digital marketing budget and ensure effective allocation of resources and media spend.
• Monitor campaign performance and identify opportunities to improve ROI, conversion rates, customer acquisition, and overall marketing efficiency.
• Manage and continually enhance the company’s website, landing pages, and digital customer journey.
• Collaborate with content, sales, creative, and other teams to ensure consistent messaging and effective campaign execution.
• Manage relationships with external agencies, freelancers, and other digital marketing partners as needed.
• Develop and maintain reporting dashboards, translating data into clear insights and actionable recommendations.
• Conduct market, competitor, and audience analysis to identify new opportunities and emerging trends.
• Support the development of the company’s content and social media strategy, ensuring that digital activities contribute to broader brand objectives.
• Stay updated with the latest developments, tools, platforms, and best practices in digital marketing.
• Take ownership of projects from strategy and planning through to execution, measurement, and optimization.

Your Profile:

• 4+ years of experience in digital marketing, performance marketing, or a similar role, with a proven track record of developing and executing multi-channel digital marketing strategies.
• Strong knowledge of Google Ads, Meta Ads, GA4, SEO, CRM/email marketing, and digital analytics, with the ability to translate data into actionable insights and recommendations.
• Experience managing marketing budgets, agencies, and external partners, combined with strong project management and organizational skills.
• Excellent communication skills, with the ability to collaborate effectively across teams and manage multiple priorities in a dynamic environment.
• Proactive, entrepreneurial, and hands-on mindset, with a strong focus on delivering measurable business results.
• Experience in fashion, luxury, B2C, e-commerce, and/or international markets; agency experience is a plus.
• Fluent in English; knowledge of German and Italian is an advantage.

Become Part of Our Dynamic Team

Join us in a dynamic and international environment. We look forward to getting to know you and growing together. Apply online using the form below. Please note that only applications matching the job profile will be considered.