Company Description
Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company dedicated to simplifying people’s lives with cutting-edge products. We operate prominent marketplaces across real estate, automotive, general classifieds, and finance & insurance. Our guiding values—Better Together, Aim High, and Act Responsibly—drive our commitment to excellence.
Job Description
As our Senior Performance Marketing Manager, you will play a central role within Group Marketing. Collaborating with all SMG Swiss Marketplace Group business units, you will join a team of highly motivated digital and performance marketing experts. Your contributions will directly influence our success.
Your Responsibilities
- Lead the planning, execution, and continuous optimization of Search Engine Advertising (SEA) activities across multiple SMG brands, ensuring scalable and sustainable growth.
- Own Google Ads best practices and expertise, while contributing to other performance marketing channels such as Paid Social, Programmatic, and Display, as needed.
- Act as a strategic consultant to Business Units, advising on performance marketing best practices tailored to their specific business models, including conversion strategy, campaign structure, actionable recommendations, and growth opportunities.
- Streamline operational workflows across Business Units by managing incoming requests, prioritizing and assigning tasks, and ensuring timely delivery with clear timelines, while serving as the central point of contact with Data teams to coordinate data-related initiatives for accurate execution.
- Drive performance through a strong data-driven and experimentation mindset by establishing and scaling structured testing frameworks to identify optimization opportunities, enhance incrementality, and unlock new growth levers.
- Challenge existing approaches and proactively identify opportunities to optimize processes, workflows, and collaboration across teams.
Qualifications
- You are a Native German speaker (mandatory) and fluent in English (our business language).
- More than 9 years of experience in digital performance marketing, with deep expertise in Paid Search (SEA) and a proven record of managing and scaling Google Ads campaigns in complex, multi-brand environments, supported by strong cross-channel strategy understanding.
- Demonstrated ability to bridge technical (data/analytics) and marketing teams, translating business needs into actionable implementations.
- Hands-on experience with Google Marketing Platform tools, including SA360, DV360, and CM360.
- Strong analytical and technical skill set, with practical experience in GA4, Looker Studio, Google Sheets, and Google Tag Manager.
- Solid experience in feed management and Google Shopping, leveraging product data as a performance driver.
- Strong operational and project management skills, with experience coordinating workflows, prioritizing tasks, and ensuring delivery across multiple stakeholders, combined with excellent communication and stakeholder management abilities.
- Proactive, structured problem-solver with a high level of ownership and attention to detail, capable of managing multiple priorities in a fast-paced, dynamic environment.
- Bachelor’s degree in Business, Marketing, Technology, or equivalent practical experience.
What Do We Offer?
- 6 weeks of holidays per year (with an option to buy 10 extra).
- 40-hour work week with flexitime (capped at 45 hours).
- A hybrid work setup with flexibility to work remotely.
- Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
- SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
- Gender-neutral pay and transparent career paths.
- Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile.
- An inclusive and innovative environment where your voice matters.
Recruitment Process
We keep hiring simple and human, understanding this is a director role and expecting you to be challenged:
- Initial Video Call with one of our Recruiter/Hiring Manager.
- Technical Interview Case Study.
- Team Fit Interview.
- Business Stakeholders Interview.
Apply online using the form below. Only applications matching the job profile will be considered.
About Us
SMG Swiss Marketplace Group is a pioneering network of online marketplaces and an innovative digital company that simplifies people’s lives with cutting-edge products. Our portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch).
Disclaimer
SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without prior requests from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.