Senior Director of Marketing / Senior Directoress of Marketing

Join Our Team and Elevate Your Career

Ready to make your next big professional move? Join us on our journey to build the most beloved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick-service restaurant companies, with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most iconic quick-service restaurant brands: TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their guests, franchisees, and communities for decades. Through its Restaurant Brands for Good framework, RBI aims to improve sustainable outcomes related to food, the planet, and communities.

We are dedicated to growing TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS® by leveraging core values, employee and franchisee relationships, and a strong history of community support. Each brand benefits from the global scale and best practices that come from being part of Restaurant Brands International Inc.

Our Opportunity

Burger King is creating a senior leadership role that will unify Brand Marketing, Communications, Media, and Innovation. The Sr. Director of Marketing for Burger King, EMEA will be the strategic and creative leader focused on elevating the brand's expression across the region. This leader will work closely with Burger King’s franchisee CMOs across EMEA, international brand teams, and cross-functional stakeholders to drive a consistent, modern, culturally relevant brand agenda with an emphasis on excellent food quality, social-first storytelling, and integrated communication planning.

Your responsibilities will encompass overseeing a cross-functional team that spans Innovation, Communications, Partnerships, Social, and Media, ensuring these functions operate cohesively to accelerate brand growth across all channels and countries within the EMEA region.

This role is about raising the bar, amplifying what already works, and pushing the brand further into culture, creativity, and relevance with coherence, ambition, and world-class execution. The position is based in Zug, Switzerland, requiring a five-day office presence each week, along with frequent travel within the region.

Your Roles & Responsibilities

• EMEA Brand Strategy & Accelerated Brand Agenda
  • Shape and champion a cohesive, forward-looking EMEA brand strategy.
  • Translate global brand positioning into practical frameworks for local markets.
  • Collaborate with franchisee CMOs to refine market-level priorities.
  • Serve as the senior brand advisor, fueling momentum behind communication and innovation plans.
• Creative Excellence & Communications Leadership
  • Set the standard for exceptional creative work across EMEA.
  • Lead the development of campaign playbooks and brand assets.
  • Ensure all communication aligns with brand voice and strategic direction.
• Innovation Strategy & Brand-Building Product Pipeline
  • Oversee the regional innovation agenda, ensuring integration with brand strategy.
  • Build a balanced pipeline of innovation and limited-time offers.
  • Strengthen the brand through great-tasting food and unique attributes.
• Media Strategy & Ecosystem Leadership
  • Lead the regional media strategy to ensure effective channel presence.
  • Guide markets on media planning principles and best practices.
  • Build strong relationships with media platforms and agencies to unlock opportunities.
• Social, Youth Culture & Cultural Relevance
  • Develop a region-wide social strategy targeting young adults.
  • Champion rapid, platform-native storytelling and creative experimentation.
  • Elevate social craft and cultural fluency across markets.
• Partnerships, Collaborations & Licensing
  • Identify and cultivate strategic partnerships to enhance brand relevance.
  • Strengthen global licensing program execution in the region.
  • Drive collaborations that reinforce the brand's cultural relevance.
• Cross-Functional Leadership & Market Enablement
  • Act as the senior marketing partner to country CMOs for clarity and alignment.
  • Collaborate with global brand teams to ensure regional representation.
• Team Leadership & Talent Development
  • Lead and mentor a diverse team across various disciplines.
  • Foster a culture of creativity, collaboration, and data-driven decision-making.
  • Develop talent capabilities throughout the region.

Your Skills & Experience

• 10-15 years in brand marketing, communications, media strategy, and innovation.
• Experience in the FMCG/CPG or restaurant industry required; QSR experience preferred.
• Proven success in multi-market roles with a preference for experience in the EMEA region.
• Track record of building bold and effective creative campaigns.
• Deep understanding of digital platforms and youth culture behaviors.
• Proven ability to lead agencies and manage cross-functional teams.
• Strong strategic and execution capabilities.
• Passion for trends, creativity, media, and exceptional food.
• Fluent in English.

Apply online using the form below. Only applications matching the job profile will be considered.