Paid Social Specialist
Location: Zurich Office
At EF Language Abroad, we believe that the world is better when people strive to understand one another. Since 1965, we've empowered millions of students to explore new places, embrace diverse cultures, and gain fresh perspectives through our immersive language courses.
Are you ready to take on a dynamic role in a truly international environment? Join us as we continue to connect people through language and education.
Key Responsibilities
- Campaign Management: Plan, build, and manage paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, and X, ensuring accurate and timely launches.
- Optimization: Monitor campaign performance daily, adjusting targeting, bids, and creatives to drive ROI and meet key performance objectives.
- Clear Communication: Partner with internal teams to share campaign insights, communicate performance results, and provide actionable recommendations for improvement.
- Operational Excellence: Maintain consistent naming conventions, accurate tracking setup, and clean data across all platforms for reporting and analysis.
- Testing & Analysis: Conduct structured A/B and multivariate tests on audiences, ad formats, and creative assets to enhance campaign effectiveness.
- Documentation: Keep detailed records of campaign setups, changes, budgets, and results to ensure transparency and operational consistency.
- Cross-Team Collaboration: Collaborate closely with creative, analytics, and media planning teams to facilitate seamless campaign execution and alignment with broader marketing goals.
- Reporting: Generate weekly and monthly performance reports that summarize results, insights, and next steps for optimization.
- Policy Adherence: Ensure all campaigns comply with platform policies, data privacy regulations, and brand guidelines.
Required Skills and Qualifications
- 2-3 years of experience managing paid social campaigns along with expertise in analytics and ad platforms such as Meta Business Manager, Google Analytics, and TikTok Ads Manager.
- Experience managing and optimizing social advertising budgets, demonstrating an ability to balance lead volume with cost efficiency and ROI.
- Ability to develop effective ad copy and landing page strategies, complemented by strong strategic thinking skills to drive high performance in social campaigns.
- Excellent communication skills with a proven ability to collaborate effectively with internal teams and present insights and recommendations to stakeholders.
What EF Offers
- Discounts on EF programs for staff and their friends and family.
- Free access to EF Hello, a premium Language Learning App.
- Tuition reimbursement for continued education.
- Exciting opportunities for domestic and international travel.
- And much more...
At EF Language Abroad, we are dedicated to our mission of opening the world through education and harnessing the power of language learning to foster deeper connections between people worldwide.
Ready to make a difference while having fun? Apply online using the form below. Please note, only applications matching the job profile will be considered.
About EF Education First
At EF, we believe in the power of understanding. Since 1965, we have guided millions toward new experiences, cultures, and self-discovery through our culturally immersive education programs that focus on language, travel, cultural exchange, and academics. When you join EF, you become part of a multicultural community spanning hundreds of schools and offices in over 50 countries, united by a mission of opening the world through education. Regardless of your background or passions, we welcome you to bring your unique self to work every day.
EF is proud to be an equal opportunity employer committed to inclusion and belonging across various dimensions, including race, ethnicity, gender, age, religion, caste, parental status, identity, experience, and more.
Founded in Sweden in 1965, EF has schools and offices globally, including major hubs in Boston, London, São Paulo, Tokyo, Zürich, and beyond. To learn more about us, visit ef.com.
EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to a criminal background check and/or reference checks, as applicable.