Paid Social Media Designer / Paid Social Media Designeress

Paid Social Media Designer

Location: Zurich

Type: In-office, Full time

Please apply online using the form below. Applications in other languages will not be considered.

At EF Language Abroad, we believe that the world is better when people strive to understand one another. Since 1965, we have helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives through immersive language courses and programs.

Role Overview

As a Social Media Designer, you will create impactful paid social ads for channels such as Meta, TikTok, and other emerging platforms. This role merges creativity with data-driven marketing, making it ideal for someone passionate about designing eye-catching assets that drive conversion.

You’ll play a key role in scaling EF’s global paid social creative output, utilizing tools such as Smartly Creative Suite, Figma, and Adobe Creative Cloud to produce ads efficiently. Experience with education, travel, or youth-focused brands is an advantage.

Your Responsibilities

• Design high-performing paid social ads for Meta, TikTok, Snapchat, YouTube, and other performance channels.
• Produce creative variations at scale using Smartly Creative Feeds and dynamic templating workflows or similar tools.
• Collaborate with media buyers, performance marketers, and creative strategists to align ads with testing roadmaps and audience insights.
• Develop static, motion, and short-form video assets using Figma, Photoshop, and After Effects.
• Continuously optimize creatives based on performance data to enhance CTR, conversion rates, and ROAS.
• Engage in creative ideation for new campaigns, concepts, and social storytelling formats.
• Ensure brand consistency across all international markets.

Qualifications

Must Have Experience:

• 3–6+ years of experience in social media design, preferably in performance marketing or paid social environments.
• A strong portfolio of performance-driven ads and short-form social creative.
• Hands-on experience with Smartly Creative Suite (highly preferred).
• Proficiency in Figma, Photoshop, and After Effects.
• Ability to produce and iterate creatives quickly — high velocity and high volume.
• Strong understanding of platform best practices across Meta, TikTok, and other channels.
• English proficiency (additional languages are a plus).
• Understanding of data-driven creative optimization.

Nice-to-Have Experience:

• Experience in education, travel, or youth brands.
• Experience in global consumer products.
• Experience working with cross-regional teams and/or global markets.
• Familiarity with motion graphics for paid social performance.

Who You Are

• You thrive in fast-paced, iterative environments.
• You enjoy using data to guide creative decisions.
• You are collaborative, curious, proactive, and adaptable to various stakeholders.
• You can balance quick-turn testing assets with more polished creative work.

Why EF Zurich?

We are a global, mission-driven company focused on opening the world through education and cultural exchange. Our international team engages with a diverse audience and opens opportunities to work across regions. Additional benefits include:

• Discounts on EF programs for staff and their friends and family.
• Free access to EF Hello: a premium language learning app.
• Tuition reimbursement for continued education.
• Referral bonus for all referred staff hires (equivalent to 500 USD).
• Discounts with our global hotel and travel partners.
• 15% off our on-site Kita.
• Swiss Travel Halb-tax reimbursement.
• And much more!

This role is 100% in-office. Our on-site policy enhances collaboration, strengthens company culture, and fosters quicker decision-making. Working together face-to-face encourages creativity, spontaneous idea sharing, and stronger team connections, which we believe are vital for success.

At EF Language Abroad, we are dedicated to our mission of opening the world through education, using the power of language learning to deepen connections between people worldwide.

About EF Education First

At EF, we believe that the world is better when people strive to understand one another. Since 1965, we have helped millions of people explore new destinations, experience diverse cultures, and learn valuable lessons about the world and themselves. Our culturally immersive education programs encompass language, travel, cultural exchange, and academics, turning aspirations into international opportunities.

By joining EF, you become part of a multicultural and diverse community working across over 600 schools and offices in 50 countries, all united by a shared mission of opening the world through education. Regardless of who you are and what you're passionate about, we welcome you to bring your unique perspective to work every day.

EF is proud to be an equal opportunity employer committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience, and everything else that makes you unique.

Founded in Sweden in 1965, EF operates schools and offices worldwide, with major hubs in Boston, London, Mexico City, São Paulo, Shanghai, Stockholm, Zürich, and more. Learn more at ef.com.

EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to criminal background and/or reference checks, as applicable.