Paid Social Creative Specialist / Paid Social Creative Specialistess

Paid Social Creative Specialist - Zurich

In-office, Full-time

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.

As a Paid Social Creative Specialist, you will create high-impact paid social ads for channels such as Meta, TikTok, and emerging platforms. This role blends the creative and data-driven aspects of marketing, making it perfect for someone who loves designing thumb-stopping assets that convert.

You’ll play a key role in scaling EF’s global paid social creative output, utilizing tools like Smartly Creative Suite, Figma, and Adobe Creative Cloud to produce ads efficiently. Experience in education, travel, or youth-focused brands is a plus. This role sits within our Paid Media Team, Performance Marketing, and collaborates closely with our Social Media and Creative Studio teams.

Your Responsibilities

• Design high-performing paid social ads for Meta, TikTok, Snapchat, YouTube, and other performance channels.
• Produce creative variations at scale using Smartly Creative Feeds and dynamic templating workflows or similar tools.
• Collaborate with media buyers, performance marketers, and creative strategists to align ads with testing roadmaps and audience insights.
• Develop static, motion, and short-form video assets using Figma, Photoshop, and After Effects.
• Continuously optimize creatives based on performance data to improve CTR, conversion rate, and ROAS.
• Participate in creative ideation for new campaigns, concepts, and social storytelling formats.
• Maintain EF brand consistency across all international markets.

Qualifications

Must-have experience:

• 3-6+ years of experience in social media design, ideally in performance marketing or paid social environments.
• Strong portfolio of performance-driven ads and short-form social creative.
• Hands-on experience with Smartly Creative Suite (highly preferred).
• Proficiency in Figma, Photoshop, and After Effects.
• Ability to produce and iterate creatives quickly—high velocity, high volume.
• Strong understanding of platform best practices across Meta, TikTok, and other channels.
• English proficiency (additional languages are a plus).
• Understanding of data-driven creative optimization.

Nice-to-have experience:

• Experience in education, travel, or youth brands.
• Experience with global consumer products.
• Experience working with cross-regional teams and/or global markets.
• Familiarity with motion graphics for paid social performance.

Who You Are

• You thrive in fast-paced, iterative environments.
• You enjoy using data to guide creative decisions.
• You’re collaborative, curious, proactive, and adaptable to different stakeholders.
• You can balance quick-turn testing assets with more polished creative work.

Why EF Zurich?

We are a global, mission-driven company with the goal of opening the world through education and cultural exchange. Our international team has opportunities to work across regions, with other benefits including:

• Discounts on EF programs for staff and their friends and family.
• Free access to EF Hello: a premium Language Learning App.
• Tuition reimbursement for continued education.
• Referral bonus for all referred staff hires (equivalent to $500).
• Discounts with our global hotel and travel partners.
• 15% off our on-site Kita.
• Swiss Travel Halb-tax reimbursement.
• And much more!

How to Apply

Apply online using the form below. Only applications matching the job profile will be considered.

This position is 100% in-office. Our onsite policy enhances collaboration, company culture, and faster decision-making, fostering creativity, spontaneous idea-sharing, and stronger team connections, which we believe are essential for success.

At EF Language Abroad, we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

About EF Education First

At EF, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you become part of a multicultural and diverse community working across more than 600 schools and offices in 50 countries, all with the shared mission of opening the world through education. We welcome individuals from all backgrounds and encourage you to bring your passions to work every day. EF is proud to be an equal opportunity employer and is committed to inclusion and belonging across all identities.

EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.