Marketing Lead / Marketing Lead

Job Description

This role is essential for driving global market development and launch readiness strategies to support successful product commercialization. You will collaborate closely with global, regional, and cross-functional stakeholders to lead market-shaping initiatives, develop go-to-market plans, oversee messaging and omnichannel campaigns, and ensure organizational readiness for launch.

The position demands strong collaboration across Commercial, Medical Affairs, Insights, Corporate Communications, Patient Advocacy, and external agency partners to deliver impactful customer engagement and execute world-class launches. Experience in strategic and digital marketing within a global environment is highly desirable. Anticipated travel: up to 15% international.

Principal Accountabilities

• Partner closely with GCL to develop a cohesive market shaping and market creation strategy across all customers, coordinating with all relevant functions and regions.
• Lead the execution of marketing development tactical plans in close collaboration with cross-functional and regional stakeholders, ensuring an omnichannel footprint to enable launch success.
• Onboard and partner with various agency partners to manage the development of tactical assets and programs.
• Develop messaging hierarchy, creative materials, unbranded and branded style guidelines, etc.
• Support GCL in developing Go-To-Market launch strategies, including Where-To-Play, How-To-Win, positioning, messaging, lexicon, and tactical plan development.
• Assist in Launch Readiness Reviews in close collaboration with commercial operations to prepare the organization for launch.
• Conduct global SWOT analyses with GCL, identifying and mitigating potential risks associated with product launches.
• Lead the development and execution of a world-class launch plan that ensures organizational readiness and appropriate resource allocation.
• Collaborate with global and regional insights teams to ensure developed messages and campaign equity resonate with customers.
• Work closely with global and regional medical affairs teams to develop Commercial HCP Leader lists and engagement plans.
• Partner with regional teams to develop a CRM database that supports omnichannel customer engagement for rapid launches.
• Collaborate with Medical Affairs, Patient Advocacy Groups, Corporate Communications, and other teams to execute marketing strategies, leveraging the Global Scientific Platform for message development and a consistent tactical launch plan.

Minimum Educational Requirements

• Bachelor’s degree required; advanced degree preferred (MBA).

Minimum Experience Requirements

• 12-15 years of experience in the biopharmaceutical industry, with in-depth knowledge of marketing, promotions, agency management, R&D, forecasting, and marketing analytics (both primary and secondary).
• Outstanding collaboration and strategic influence skills with the ability to serve patients, physicians, and the brand effectively.
• Proven ability to leverage insights, assess market opportunities, and develop product strategies aligned with customer needs, efficiently executing tactical plans.
• Strong analytical and financial acumen, along with project management skills, including prioritization and managing multiple time-sensitive projects simultaneously.
• High proficiency in analytical tools (Excel), promotional tools like VEEVA, PowerPoint, etc.; ability to learn Biogen’s new platforms and technologies swiftly.
• Capability to assess and summarize large information volumes succinctly to articulate perspectives and present recommendations clearly.
• Ability to thrive in a fast-paced, dynamic environment with strong interpersonal skills: diplomacy, flexibility, and strategic stakeholder engagement.
• Significant experience in digital marketing strategies is highly desired.

Apply online using the form below. Please note that only applications matching the job profile will be considered.