Marketing Lead / Marketing Lead

Job Description

This role is essential for driving global market development and launch readiness strategies to support successful product commercialization. You will work closely with global, regional, and cross-functional stakeholders to lead market-shaping initiatives, develop go-to-market plans, oversee messaging and omnichannel campaigns, and ensure organizational readiness for launch. This position requires strong collaboration with teams across Commercial, Medical Affairs, Insights, Corporate Communications, Patient Advocacy, and external agency partners to deliver impactful customer engagement and execute world-class launches. Experience in strategic and digital marketing within a global environment is highly desirable.

Anticipated Travel: Up to 15% international

Principal Accountabilities

• Partner closely with GCL in the development of a cohesive market shaping and market creation strategy across all customers, coordinating with all relevant functions and regions.
• Lead the execution of marketing development tactical plans in collaboration with cross-functional and regional stakeholders, ensuring an omnichannel presence to enable launch success.
• Oversee onboarding and partnerships with various agency partners to manage the development of different tactical assets and programs.
• Develop messaging hierarchy, creative elements, and both unbranded and branded style guidelines.
• Support GCL in formulating Go-To-Market launch strategies that include Where-To-Play, How-To-Win, positioning, messaging, lexicon, and tactical plan development.
• Assist in Launch Readiness Reviews in close collaboration with commercial operations to prepare the cross-functional organization for launch.
• Work with GCL to create global SWOT analyses and identify potential risks associated with product launches, while developing mitigation strategies.
• Lead the creation and execution of a world-class launch plan that ensures organizational readiness and appropriate resource allocation.
• Collaborate closely with global and regional insights teams to ensure that developed messages and campaign equity resonate with our customers.
• Partner with global and regional medical affairs teams to develop Commercial HCP Leader lists and engagement plans.
• Collaborate with regional teams to develop a CRM database that enables omnichannel customer engagement, ultimately supporting rapid launch.
• Work closely with Medical Affairs, Patient Advocacy Groups, Corporate Communications, and other teams to execute marketing strategies, leveraging the Global Scientific Platform for message development and tactical plan coordination.

Minimum Educational Level

Bachelor’s degree required; advanced degree (MBA) preferred.

Minimum Experience

12-15 years of experience in the biopharmaceutical industry, with in-depth knowledge of marketing, promotions, agency management, R&D, forecasting, and using marketing analytics (both primary and secondary). Experience in commercializing Rare products is highly desired.

The ideal candidate will be an outstanding collaborator, strategic influencer, and servant leader who can effectively engage and support patients, physicians, and the brand.

Additional Qualifications

• Demonstrated ability to utilize insights to assess market opportunities and develop product strategies aligned with customer needs, moving quickly to execute tactical plans.
• Strong analytical and financial acumen, coupled with strategic and project management skills capable of prioritizing and managing multiple time-sensitive projects.
• Proficient in analytical tools (Excel), promotional tools like VEEVA, PowerPoint, etc.; fast learner of Biogen’s new platforms and technologies.
• Ability to assess and summarize extensive information clearly to articulate perspectives and present recommendations effectively.
• Strong interpersonal skills, including diplomacy, flexibility, and the capability to strategically influence stakeholders.
• Significant experience in digital marketing strategies is highly desired.

Apply online using the form below. Only applications matching the job profile will be considered.