Global Director of Brand Events / Global Directoress of Brand Events

Join Our Team as the Global Director of Brand Events

As the fastest-growing premium global sportswear brand, On is committed to shaping an enterprise-wide accountability philosophy anchored in disciplined execution. We are seeking a Global Director of Brand Events to architect our global event ecosystem, influencing executive leaders on long-term brand and talent decisions. This leader will shape our brand activation strategy, govern the operational model for scale, and hold the organization accountable for creating a world-class fan experience.

The Brand Events team is pivotal in translating On’s mission into memorable experiences, serving as the ultimate steward of that vision and embedding our values into the core of our global community strategy.

Your Mission

• Define the company-wide brand activation strategy and establish high standards.
• Direct global market intelligence efforts and influence long-term brand forecasting.
• Design, govern, and continuously evolve the global event process architecture and operational model, ensuring alignment across all regions for a scalable and efficient event engine.
• Source, negotiate, and manage pivotal partnerships with relevant organizations, leveraging analytics to guide workforce planning and mitigate risks.
• Embed disciplined execution into the overarching event strategy, holding executive leaders accountable for long-term brand and community decisions.
• Shape the global communication strategy and collaborative operating model, influencing executive alignment on long-term priorities.
• Leverage data across the organization to guide workforce planning and enhance event effectiveness.
• Serve as the ultimate global steward of an organizational learning identity by transforming business leaders through feedback loops and breaking down knowledge silos.

Your Story

• Extensive experience leading global events with a proven track record of establishing accountability structures.
• Proficiency in long-term organizational talent planning and designing succession pathways for future leaders.
• Ideally, experience within a global sportswear or performance brand with expertise in transforming business leaders.
• Experience in a creative agency environment, skillfully influencing at the executive level to drive alignment on long-term goals.
• Deep expertise in leveraging analytics for workforce planning and building data infrastructure.
• An inspiring and collaborative leader capable of shaping overarching communication strategies for a global enterprise.
• Entrepreneurial mindset with experience coaching teams through large-scale changes and breaking down institutional knowledge silos.

Your Team

Your team shapes and delivers On’s global brand events — from campaign launches and athlete moments to community activations and key brand experiences. They ensure that every event reflects our brand, supports our strategic priorities, and creates meaningful connections with our community.

The team is structured across four core global streams: Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications, working closely with our regional event teams to ensure strong and consistent execution worldwide.

Application Information

Apply online using the form below. Only applications matching the job profile will be considered.