Global Consumer Director / Global Consumer Directress

Join Our Mission at Bavarian Nordic

At Bavarian Nordic, we are committed to saving and improving lives by unlocking the power of the immune system. Our commercial portfolio includes market-leading vaccines against smallpox/mpox, rabies, tick-borne encephalitis, chikungunya, typhoid fever, and cholera. We excel in R&D innovation, manufacturing, and commercialization, working daily to protect people’s health and enhance their quality of life.

As we embark on a transformative journey to become one of the largest pure-play vaccine companies, we are looking for talented individuals to help drive this change.

About the Role

We are seeking a qualified Global Consumer Director (f/m/d) to strengthen our global marketing team. In this role, you will report to the VP of Global Marketing and be located in Switzerland, with significant travel across Europe and the US (approximately 40%).

As Global Consumer Director, you will lead the development and execution of Bavarian Nordic’s global consumer engagement strategy. You will bring our culture and values to life through impactful patient-focused campaigns that build awareness, strengthen engagement, and support adherence across both digital and non-digital channels. Your work will ensure a cohesive and meaningful consumer experience that delivers value to patients and aligns with our business objectives.

Key Responsibilities

• Identify critical moments and barriers in the patient journey, designing content and programs to address unmet consumer needs.
• Translate brand objectives into data-driven, full-funnel media strategies that engage consumers throughout their journey.
• Partner with Insights, Global Brand Management, Global Digital, and local teams to uncover insights, validate opportunities, and optimize marketing investments.
• Build global consumer guidelines and core claims documentation to ensure consistency and excellence across markets and channels.
• Manage agency partnerships and oversee consumer marketing budgets, ensuring efficient investment and measurable business impact.
• Compile and manage the global consumer budget, challenging activities and priorities to ensure optimal allocation of resources and maximum return on investment.

What You Bring

Success in this role requires a strategist who is equally comfortable challenging the status quo and solving operational challenges. You will work cross-functionally with local and global stakeholders, helping shape marketing decisions and enhance customer engagement models.

Among your qualifications, you bring:

• A minimum BS/BA degree, with MS/MBA preferred.
• 10+ years of consumer experience; 3+ years' experience in OTC is a plus.
• Experience in global consumer strategy and tactical planning, with the ability to communicate ideas to internal partners and external agencies.
• A deep understanding of omni-channel marketing.
• A track record of driving growth through effective customer engagement and key account management.
• Ability to influence and inspire cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals.
• A results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments.
• Demonstrated ability to use data, insights, and structured analysis to inform decisions and recommend evidence-based actions.
• Full proficiency in English (written and spoken) is essential.

Why This Role?

This is an exciting opportunity to shape how consumers connect with the diseases we prevent and make a meaningful difference in their healthcare journey. You will have the freedom to bring bold ideas to life and create impactful experiences that help patients every day. If you are energized by combining creativity, data, and purpose to drive real-world impact, this role offers a unique platform to do just that.

Caught Your Interest?

If you are ready to take on a pivotal role in a growing organization and drive meaningful change in healthcare, apply online using the form below. Join Bavarian Nordic in our mission to improve health outcomes and foster sustainable growth.

We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position. Please note that we do not offer any relocation packages (including visa sponsorships) for this position.

About Bavarian Nordic

Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness, and we have a leading portfolio of travel vaccines. Headquartered in Denmark, we have manufacturing, research, and sales offices across Europe and North America.

Bavarian Nordic is an Equal Opportunity Employer. Only applications matching the job profile will be considered.

For more information, visit www.bavarian-nordic.com.