Trade Regulation Intelligence Marketing Manager / Trade Regulation Intelligence Marketing Manageress

Company Overview

Global trade is becoming more volatile, more complex, and increasingly significant for international supply chains. With shifting tariffs and underutilized Free Trade Agreements (FTAs), many global companies are missing out on substantial savings due to the daunting regulatory complexities that are challenging to manage manually.

Besso is at the forefront of innovation, developing an AI-powered trade regulation intelligence platform that helps companies pinpoint, validate, and capture savings from FTAs while minimizing administrative burdens and compliance risks. Our platform encompasses over 700 FTAs, integrating trade compliance, procurement, and supply chain decisions in real time.

For businesses with global supply chains, this translates into measurable cost savings, heightened resilience, and more assured cross-border decision-making. Our pricing model emphasizes attainable ROI, enabling customers to see a clear connection between Besso’s deployment and the value it creates.

We are a young, ambitious, and entrepreneurial team backed by customer traction from leading global Fast-Moving Consumer Goods (FMCG) companies, along with a vast market opportunity ahead. We prioritize courage, customer-centricity, transparency, and the development of technology that fosters resilience and inclusivity in global trade.

About the Role

We are seeking a Marketing Manager to establish Besso's marketing function as a reliable source of enterprise pipeline at the intersection of trade regulation and AI. This hands-on role requires a deep understanding of how trade rules and tariffs impact our customers and the ability to transform that complexity into credible and compelling marketing.

You will report directly to the CEO and collaborate closely with the founders, product team, and regulatory experts. Your enthusiasm for AI, global supply chains, and trade compliance will be essential as you market a solution that addresses a real and growing pain point.

Key Responsibilities:

• Own Besso's marketing strategy, budget, and pipeline targets, working independently to meet established goals and reporting on marketing-sourced pipeline and conversion.
• Lead Account-Based Marketing (ABM) for global food & beverage, FMCG, and Consumer Packaged Goods (CPG) enterprises, crafting targeted messaging for each stakeholder in the buying committee.
• Develop an AI-powered signal engine that detects trigger events (such as new tariffs, trade agreements, or regulatory changes) and identifies affected accounts, enabling timely campaign launches.
• Manage LinkedIn and email outbound campaigns for lead generation, including automation, deliverability, and testing.
• Create LinkedIn content on trade law, tariffs, and FTA developments for Besso and its founders, driving engagement and establishing Besso as a thought leader in trade compliance.
• Oversee and coordinate with outbound agencies and other vendors as the main point of contact, setting outcome-based success criteria.
• Collaborate with external designers to enhance Besso's website, improving SEO and lead conversion.
• Conduct new marketing experiments to reinforce Besso's market positioning and transform successful strategies into repeatable processes.
• Assist the commercial team with sales materials and represent Besso at selected industry events.
• Embrace various tasks necessary for success, learning, and growth as is typical in a start-up environment.

We’re Looking for Someone Who

• Has 3-5 years of B2B marketing experience in enterprise SaaS or technology.
• Has a comprehensive understanding of current developments in global trade, including tariffs, trade regulations, and supply chains, and how they impact international businesses.
• Produces clear, credible copy for senior B2B audiences, including ghostwritten executive content aimed at global trade compliance professionals, procurement executives, and supply chain leaders.
• Has experience in building demand generation or outbound programs that generate measurable pipeline for enterprise sales teams.
• Is proficient with ABM and B2B outbound tools such as Clay, Lemlist, LinkedIn Sales Navigator, Waalaxy, and HubSpot.
• Has experience managing websites via Webflow, including SEO and conversion optimization.
• Has successfully handled external agencies and creative vendors, including scoping and performance evaluation.
• Can build marketing initiatives from the ground up with minimal resources and no established playbook.
• Communicates effectively with the CEO and executive team, conveying information in a structured and concise manner.
• Is analytical, data literate, and adept at using AI tools in daily marketing tasks.
• Is fluent in English.
• Is based in Switzerland.

You’ll Probably Thrive Here If

You are driven by the excitement of building something new. You have a knack for understanding the underlying business problems behind a buyer's stated needs and translating that into impactful messages for a Head of Trade Compliance or a CFO. You balance creativity with structure, ambition with practicality, and thrive without the safety net of a large corporate environment.

You take personal accountability for your pipeline numbers, partnerships, and growth trajectory. When a campaign underperforms, you analyze whether the issue stems from targeting, messaging, channels, or partnerships, and proactively seek solutions. When something doesn't exist yet, you contribute to its creation.

Most importantly, you aspire to market a solution that matters—AI-powered technology that empowers global companies to make informed decisions in an increasingly unpredictable landscape of trade regulations, tariffs, and supply chains.

What We Offer

• The opportunity to join Besso at a pivotal moment and establish a core marketing function.
• A purpose-driven, entrepreneurial, and internationally diverse team.
• Close collaboration with the founders along with product, regulatory, and customer experts.
• Attractive remuneration and equity participation.
• A culture founded on courage, customer-centricity, transparency, and pragmatic execution.

We are a growing team that values collaboration, support, and measurable impact on our customers. We embrace curiosity, ownership, and a swift learning process.

Our Commitment to Diversity and Inclusion:

At Besso, we believe diverse perspectives yield better decisions and stronger companies. We are committed to building a team that reflects a variety of backgrounds, experiences, and ways of thinking.

Apply online using the form below. Only applications matching the job profile will be considered.