Senior Brand Strategy Specialist / Senior Brand Strategy Specialist

About the Role

As a Senior Specialist in Brand Strategy, you will play a critical role in shaping the Johnson Controls brand strategy on a global scale. Your expertise will be essential in translating strategic direction into tangible actions while ensuring consistent execution across teams, channels, and geographical locations.

This position focuses on the Johnson Controls enterprise brand. You will actively contribute to the ongoing evolution of our global brand strategy by developing brand messaging and campaigns, ensuring alignment with established positioning, architecture, and governance. To succeed in this role, you must be a proactive, detail-oriented brand professional who excels at collaboration and enhances value through thoughtful contributions within established strategic frameworks.

How You Will Do It

Implementation of Strategic Brand Positioning

• Contribute to the evolution of Johnson Controls brand positioning, helping to differentiate the company in competitive B2B markets through effective brand strategy frameworks, guidelines, messaging platforms, and value propositions.
• Conduct market research, customer insight analysis, and competitive assessments to inform strategic direction.
• Collaborate with internal teams and creative partners to ensure consistent brand positioning and representation.
• Develop and deliver brand training, onboarding, and enablement resources to help teams understand and consistently apply brand standards.

Brand Guidelines & Templates

• Develop, maintain, and evolve brand guidelines, templates, toolkits, and brand assets to support consistent brand activation.
• Oversee the internal brand portal, ensuring all assets, logos, guidelines, and templates remain accurate, up to date, and easily accessible.
• Manage the versioning, publication, and communication of brand updates throughout the organization.
• Collaborate with internal teams to ensure brand alignment across key touchpoints.

Brand Content & Governance

• Lead governance programs to ensure adherence to global brand standards and support continuous improvement.
• Manage the brand inbox by providing guidance, addressing inquiries, and coordinating approvals with relevant stakeholders.
• Build strong partnerships with Centers of Excellence (COE), marketing squads, and GEO marketing teams to enable consistent brand activation and effective governance across regions and functions.
• Oversee trademark usage, naming conventions, and approval processes to maintain brand consistency and legal compliance.
• Collaborate with internal teams to integrate brand standards within enterprise systems, AI tools, and taxonomy frameworks.
• Drive operational excellence by merging brand guidance, assets, and standards into new platforms, tools, and workflows.

Requirements

• Native-level fluency in English, with exceptional writing and editing skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Prior experience in brand strategy and execution (positioning, identity, M&A, trademark management) with a strong sense of visual identity building blocks.
• A demonstrated track record of collaboration and teamwork.
• Strong brand, analytical, project management, and organizational skills.

Preferred Qualifications

• Familiarity with HVAC, energy, automation, or smart building technologies.

Apply online using the form below. Only applications matching the job profile will be considered.