Manager, Solution & Campaign Marketing – Industry Verticals / Manageress, Solution & Campaign Marketing – Industry Verticals

About the Role

We are seeking a strategic and hands-on Manager, Solution and Campaign Marketing to join our Brand & Industries Marketing Squad. In this dynamic role, you will spearhead marketing efforts for a defined set of industry verticals, leading the end-to-end development of how we position and promote Johnson Controls within specific industries. Your focus will be on developing compelling customer value propositions and activating them through integrated global campaigns to drive awareness, engagement, and demand across targeted industries.

This role requires a seasoned marketer with a robust understanding of customer value propositions, audience strategy, campaign development, and cross-functional collaboration. As a strong communicator and influencer, you will drive projects forward with strategic direction and effectively align stakeholders. You will manage both internal and external resources, taking full ownership of delivering high-impact marketing that supports our business objectives and enhances our brand presence.

Primary Responsibilities

• Ownership of Industry Marketing: Develop tailored marketing strategies for assigned industries, with clear accountability for outcomes and performance.
• Market Research: Conduct research to understand customer needs, buying behaviors, market trends, and competitive dynamics.
• Cross-Functional Collaboration: Collaborate with teams—including Product Management, Sales, and Customer Support—to align marketing efforts with business objectives and customer expectations.
• Product Insights Integration: Act as the liaison between product marketing and the Brand & Industries squad, ensuring messaging is validated and aligned with solution capabilities.
• Customer Engagement: Engage with customers and internal stakeholders to consistently refine industry understanding and marketing direction.

Value Proposition Development

• Industry Positioning: Translate market insights into clear strategic direction for value propositions and campaigns.
• Compelling Messaging: Create messaging that vividly brings the value proposition to life for target personas.
• Complex Narratives: Translate complex technical capabilities into benefit-driven narratives that address customer pain points and desired outcomes.
• Consistency Across Channels: Ensure value propositions are consistent across all marketing channels and touchpoints.
• Sales Enablement: Develop tools and training that reinforce the differentiated value of our solutions.

Global Campaign Activation

• Campaign Strategy Ownership: Manage campaign strategy from initial concept through performance optimization.
• Go-to-Market Plans: Lead plans for product launches, promotional campaigns, and thought leadership initiatives.
• Resource Coordination: Manage and coordinate resources to deliver impactful marketing across various channels, including collateral, advertising, tradeshows, digital content, public relations, and internal communications.
• Performance Analysis: Track and analyze campaign performance, identifying conversion bottlenecks and optimizing tactics.
• Collaboration with Sales: Partner with Sales and CRM teams to ensure seamless lead handoff and refine campaigns based on feedback.
• Global Alignment: Operate effectively within a global, matrixed organization, aligning GEOs, COEs, and agency partners behind a unified campaign approach.

Qualifications

• Minimum of 8 years of experience in B2B marketing, preferably in the industrial, technology, or building solutions sectors.
• Proven ability to lead marketing strategy and execution in a global or matrixed environment.
• Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align cross-functional teams.
• Previous experience in solution and product marketing.
• Proficiency in marketing automation tools and CRM software.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
• Experience in vertical marketing or industry-specific campaign development.
• Familiarity with HVAC, energy, automation, or building technologies.

Apply online using the form below. Please note that only applications matching the job profile will be considered.