Global Brand Manager Gastro / Global Brand Manager Gastro

Join Abbott: Global Brand Manager Gastro

Abbott is a global healthcare leader dedicated to enhancing the quality of life at every stage. Our diverse portfolio of life-changing technologies encompasses diagnostics, medical devices, nutritionals, and branded generic medicines. With a workforce of 114,000 colleagues serving patients in over 160 countries, we continue to innovate and make an impact globally.

Position Overview

The Abbott Established Pharmaceutical Division (EPD) seeks a talented Global Brand Manager Gastro to join our Pharma Division Headquarters in Allschwil-Basel. This role will define and implement business and marketing strategies aimed at achieving sustainable growth for our Gastro brand portfolio in key markets, while ensuring alignment and support from various regions and affiliates.

Core Responsibilities

• Develop and champion marketing brand plans that drive growth for Gastro brands across key indications, outpacing competitors and enhancing overall brand performance in the market.
• Conduct market insights and research to address unmet needs and enhance customer experiences, integrating findings into activation strategies.
• Establish global inspirational goals for brand indications and drive effective brand positioning, competitive differentiation, and messaging.
• Design, plan, and coordinate marketing programs for brand indications, utilizing a portfolio-selling approach and multi-channel execution to engage key customers (HCP, Pharmacist, Patient).
• Create comprehensive launch plans for brand indications, ensuring priorities align with overarching strategy and closely monitor implementation at the affiliate level.
• Facilitate communication and alignment with local marketing and sales teams to execute marketing programs effectively, reviewing and adapting affiliate marketing plans as necessary.
• Optimize the promotional budget to achieve brand objectives and drive top-line growth.
• Implement monitoring mechanisms to track execution of marketing initiatives and prepare monthly reports for senior management, including performance dashboards and highlights.
• Share best practices across regions and affiliates to foster collaborative learning and improvement.

Minimum Qualifications

Education

University degree (preferably in Science and/or Business), complemented by an MBA or a postgraduate marketing qualification.

Experience

• A minimum of 5 years of experience in pharmaceutical sales and marketing within an affiliate or region, with exposure to global project initiatives.
• Demonstrated success in Rx brand management, particularly within the Gastro franchise.
• Experience in OTC brand management and DTC campaign creation.
• Experience in Emerging Markets is an important advantage.

Language Skills

Fluency in English is required; proficiency in additional languages (Chinese, Indian, Russian, Spanish) is a plus.

Core Skills

• Brand Building Strategy and Planning
• Innovation and Portfolio Expansion
• Launch Excellence
• Multi-Channel Customer Engagement
• Financial Acumen and Measurement

Competencies

• Extensive knowledge and expertise in Gastro
• Winning mentality and a "can-do" attitude
• Innovative thinking with a strong customer focus
• Result-driven mindset, enjoy hands-on work
• Ability to influence across functions in a matrix organization
• Skill in systematic anticipation and planning
• Proactive approach to identifying opportunities and aligning stakeholders
• Proven ability to innovate and translate concepts into actionable results
• Strong communication and interpersonal skills
• Analytical and diagnostic capabilities
• Able to thrive in a fast-paced and dynamic environment
• Proficient project management skills

Apply Now

If this exciting opportunity resonates with you, apply online using the form below. Please note that only applications matching the job profile will be considered. We look forward to receiving your application!