At a Glance
The Director of Integrated Media & Global Innovation at On defines how a premium global sportswear brand engages with culture. This role sits at the intersection of performance, design, luxury, and innovation—where storytelling and science converge.
You will own the global media vision for a brand that operates with the precision of a performance company and the craftsmanship of a luxury house. You will design a strategy that elevates the brand worldwide, spanning continents, cultures, platforms, and channels—ensuring On moves with intent, authority, and edge.
You’ll architect a global system that seamlessly merges creativity with analytics, emerging platforms with brand heritage, and innovation with commercial impact. This position calls for a leader who has shaped narratives for global lifestyle brands, understands the pace of sport, and can build experiences that resonate as premium, modern, and human.
Your Team
You will be part of the brand strategy team, orchestrating the global media function for a premium sportswear brand distinguished by its luxury design ethos. You will lead a team of senior planners and shape the systems that guide regions and partners worldwide.
Bringing a global perspective shaped by years in sport, fashion, lifestyle, or luxury—where brand equity, cultural relevance, and creative excellence are as vital as performance metrics. You know how to turn a point of view into a playbook that 50+ markets can execute with confidence. Moving fluently between creative ambition and operational rigor, you will keep standards high, details sharp, and teams inspired.
Your Mission
- Set the Global Vision
Craft a global media philosophy that embodies On’s premium positioning and athletic spirit. Define the role of media in amplifying our design language, product storytelling, and cultural presence. Shape long-term media direction and express how our brand earns attention in the global sports and lifestyle landscape.
- Build and Lead the Global System
Establish frameworks that transcend markets and enhance our global operations. Lead our international agency ecosystem, manage substantial budgets with discipline, and ensure that our output reflects the refinement of our products. Create systems that integrate craft, consistency, and measurable impact.
- Drive Innovation with Purpose
Propel On into emerging spaces with a luxury mindset—intentional, distinctive, and creatively bold. Lead global innovation pilots, platform collaborations, and AI-led measurement systems designed to strengthen both performance and brand prestige. Position On as a category leader not only in sport, but also in modern media craftsmanship.
- Elevate the Global Social Ecosystem
Shape how On presents itself across global social platforms—where premium design, cultural relevance, and athlete-driven storytelling converge. Develop a social blueprint that markets adapt rather than reinvent, ensuring our presence remains consistent, elevated, and unmistakably On.
- Champion Cross-Functional Influence
Collaborate across brand, product, creative, retail, partnerships, and commercial teams. Infuse a global perspective into decision-making and assist senior leaders in understanding how media can propel the brand—and drive the business forward.
Your Story
- You’ve dedicated your career to shaping media and digital ecosystems for global brands in sports, luxury, fashion, or lifestyle.
- You understand what it takes to build a premium brand on a global stage—and how to scale innovation without compromising craftsmanship.
- Your approach is hands-on, with strategic thinking and ambitious goals.
- You possess a global mindset, a collaborative style, and a passion for elevating brands through purposeful and culturally vibrant media.
- You excel in balancing the art and science of brand storytelling, where performance meets aspiration, and rigor intersects with creativity.
What We Offer
A global stage, a premium brand rooted in innovation, design, and the spirit of movement. A team eager to push boundaries and a culture built for individuals who aspire to shape the future of sport—and embody the luxury of feeling unstoppable.
If you’re motivated to elevate a global brand with the precision of a strategist and the imagination of a creator, we invite you to apply online using the form below. Only applications matching the job profile will be considered.