Consumer Communications Director / Consumer Communications Directoress

Your Purpose

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, conceived in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s centuries of maritime expertise, our fleet of six luxury ships (three currently in the pipeline) is designed and built in an innovative manner that will transform and redefine the cruise experience, creating a unique category appealing to the next generation of luxury travelers.

We are thrilled to offer an exciting opportunity for an accomplished editorial and marketing leader to join our newly established luxury travel brand, Explora Journeys, based in our offices in Geneva, Switzerland.

We are seeking a highly skilled and Gen-AI savvy Consumer Communications Director to define how our brand is experienced through language. This strategic leadership role will deliver a distinct, consistent, and elevated brand voice across all content, oversee copy development with final editorial responsibility, and drive impactful onboard marketing that enhances the guest experience and boosts commercial performance.

Your Impact

• Editorial Leadership & Tone of Voice: Establish and own the brand's editorial standards. Translate complex hospitality offerings into clear, emotionally engaging messaging that elevates perceived value. Your talent will transform lengthy or unclear messages into concise and impactful narratives, ensuring every word reflects the elegance, warmth, and exclusivity of a luxury hospitality brand with a consistent tone of voice. Maintain copy frameworks, messaging guidelines, and tone-of-voice documentation.
• Creative Writing and Storytelling at Scale: Lead the development of clear, compelling, and brand-aligned copy across all channels and touchpoints. Oversee and create high-quality content, including brand stories, destination narratives, and hospitality experiences, while effectively scaling this across multiple channels and audiences to meet specific requirements.
• Editorial Responsibility and Proofreading: Establish rigorous quality standards and processes, personally reviewing every piece of consumer-facing copy to meet the brand’s editorial standards, ensuring clarity, grammatical accuracy, and stylistic consistency across varied channels and audiences.
• Onboard Marketing: Lead the onboard marketing team, overseeing content and copy strategy to ensure all communications enhance the guest experience and support onboard revenue targets. Develop clear and compelling messaging across onboard channels including printed in-suite materials, digital screens, app content, and in-suite TV content.
• Copywriter Network Management: Oversee and optimize the external copywriter network to ensure consistent quality, speed, cost efficiency, and flexible capacity meet business needs. Brief and guide copywriters to deliver coherent messaging and maintain tone of voice, ensuring content is tailored to each channel and audience.
• AI Amplification: Champion the responsible use of Gen-AI and emerging tools to enhance creative scale, speed, and efficiency throughout the copy lifecycle—from ideation and drafting to editing, adaptation, and optimization. Combine technology with impeccable human taste, editorial judgment, and brand stewardship to ensure AI-enabled content consistently meets brand standards.

Your Journey So Far

• Bachelor’s or Master’s degree in journalism, communications, English, media, or a related field.
• 10+ years of experience in editorial, copywriting, journalism, communications, or brand storytelling, with significant exposure to travel, cruise, luxury, or destination content.
• Native English speaker is a non-negotiable requirement; native British English speaker preferred.

Your Essentials

• Exceptional command of English writing, editing, and proofreading.
• Outstanding leadership, coaching, and people development skills, with proven ability to navigate a matrix organization.
• Structured, detail-oriented, and able to manage multiple projects in a fast-paced, start-up environment.
• Excellent storytelling skills, with a refined aesthetic sensibility and understanding of luxury brand positioning.
• A strong portfolio demonstrating sophisticated, persuasive, and brand-sensitive copy.
• Proven adaptability in content for varied audiences (e.g., B2B vs B2C) and diverse channels.
• Experience with AI tools for ideation, content creation, and editing to enhance capacity and output while ensuring editorial quality.
• Familiarity with GEO & SEO copywriting principles.
• A deep appreciation for luxury hospitality, travel experiences, and high-end service culture, along with a passion for continuously learning about the evolving luxury travel industry.
• A self-learner who continuously tests and adapts creative technologies and AI-assisted workflows.

Join Us

At Explora Journeys, we are redefining luxury ocean travel — where discovery, well-being, and respect for the seas come together in harmony. We seek passionate professionals who share our vision of a more immersive, transformative way to explore the world's most inspiring destinations by sea. Are you ready to turn your passion into something extraordinary? Join us at Explora Journeys, where an ocean of opportunities awaits. Your journey to the Ocean State of Mind starts here.

Apply online using the form below.

Only applications matching the job profile will be considered.