Department
Onboard Revenues
Reporting to
Senior Vice President Onboard Revenues
Brands
Cruise Division of MSC Group
Location
Geneva, Switzerland (with global travel)
Role Overview
The Vice President Global SPA and Wellness serves as the global business owner for all onboard SPA, wellness, beauty, and fitness operations within the Cruise Division of MSC Group, encompassing MSC Cruises (Contemporary & Premium) and Explora Journeys (Luxury). This pivotal role carries the full accountability for SPA and treatment programs, fitness and thermal areas, salon services, wellness retail, medical aesthetics (where applicable), and future digital wellness offerings.
This position guarantees that luxury wellness standards, service rituals, therapeutic excellence, and holistic well-being philosophies are thoroughly integrated—especially for Explora Journeys—while ensuring scalable, brand-differentiated wellness frameworks throughout the fleet. The VP establishes a long-term global SPA and wellness vision, enhances commercial performance, improves guest satisfaction, and innovates wellness concepts that distinguish MSC Group’s Cruise Division across contemporary, premium, and luxury segments.
Key Responsibilities
Strategic & Commercial Leadership
- Define and lead the global SPA and wellness strategy across contemporary, premium, and luxury brands, tailored to distinctive guest profiles and brand positioning.
- Act as the business owner for Global SPA and Wellness, with explicit accountability for luxury wellness concepts and standards.
- Oversee the end-to-end commercial roadmap, including treatment architecture, pricing strategy, promotions, capacity optimization, and guest journey design.
- Lead strategic negotiations with SPA operators, wellness partners, medical aesthetics providers (where applicable), product brands, and equipment suppliers.
- Drive growth in high-margin and premium wellness categories, such as signature treatments, medical aesthetics, fitness and longevity programs, wellness retail, and personalized well-being journeys.
- Develop scalable yet brand-distinct SPA and wellness frameworks that allow for the selective deployment of premium and luxury concepts across MSC Cruises and Explora Journeys.
Operational and Brand Excellence
- Oversee SPA operations fleet-wide to ensure consistent service delivery, treatment quality, hygiene standards, and guest satisfaction.
- Define service standards, therapist certification requirements, training programs, and performance benchmarks across all SPA formats.
- Ensure luxury wellness excellence for Explora Journeys, including service rituals, therapist conduct, holistic programming, privacy standards, and immersive wellness environments.
- Introduce tier-specific wellness concepts, signature and luxury rituals, experiential programming, and destination-inspired treatments.
- Prepare the fleet for new builds and dry docks, covering SPA layout design, equipment selection, CAPEX planning, and concept activation.
Financial Management
- Own the complete P&L for SPA and Wellness across all Cruise Division brands, addressing annual budgets, revenue targets, margin improvements, and cost control.
- Optimize therapist productivity, treatment mix, pricing discipline, retail attachment rates, staffing models, and concession economics.
- Utilize advanced analytics to drive demand forecasting, yield management, guest segmentation, booking optimization, and treatment performance.
Cross-Functional Collaboration
- Collaborate closely with Hotel Operations, Medical, Fitness, Retail, F&B, Shorex, Digital, Finance, and Newbuild teams to integrate wellness into the overall guest experience.
- Work with CRM and Digital teams on pre-cruise wellness engagement, onboard booking optimization, and personalized wellness journeys.
- Align SPA offerings with itineraries, destinations, and onboard programming to maximize relevance, differentiation, and revenue.
Leadership & Organizational Development
- Lead a global HQ and fleet SPA and wellness organization, encompassing strategy, operations, training, and partner management teams.
- Create a culture centered on guest-centric service excellence, luxury wellness stewardship, commercial discipline, and continuous innovation.
- Mentor senior leaders and enhance capabilities across SPA operations, luxury wellness concept development, and data-driven performance management.
Requirements
- 15+ years of senior leadership experience in SPA, wellness, hospitality, cruise, or multi-site service businesses.
- Proven success in managing complex P&Ls and driving profitability in service-led environments.
- Extensive expertise in SPA operations, wellness programming, service quality management, and luxury guest experience standards.
- Strong experience in managing third-party operators, concession models, or global vendor partnerships.
- Excellent leadership, negotiation, and cross-functional stakeholder management skills.
- Willingness to travel extensively and thrive in a fast-paced international environment.
If you are interested in this exciting opportunity, apply online using the form below. Please note that only applications matching the job profile will be considered.