Department:
Onboard Revenues
Reporting to:
Senior Vice President Onboard Revenues
Brands:
Cruise Division of MSC Group
Location:
Geneva, Switzerland (with global travel)
Role Overview
The Vice President Global SPA and Wellness serves as the global business owner for all onboard SPA, wellness, beauty, and fitness operations across the Cruise Division of MSC Group, including MSC Cruises (Contemporary & Premium) and Explora Journeys (Luxury). This pivotal role is responsible for overseeing SPA and treatment programs, fitness and thermal areas, salon services, wellness retail, medical aesthetics (where applicable), and future digital wellness offerings.
In this position, you will ensure that luxury wellness standards, service rituals, therapeutic excellence, and holistic wellbeing philosophies are fully integrated, particularly for Explora Journeys, while also maintaining scalable, brand-differentiated wellness frameworks across the fleet. You will define the long-term global SPA and wellness vision, drive commercial performance, elevate guest satisfaction, and develop wellness concepts that set MSC Group’s Cruise Division apart in the contemporary, premium, and luxury segments.
Key Responsibilities
Strategic & Commercial Leadership
- Define and lead the global SPA and wellness strategy aligned with differentiated guest profiles and brand positioning.
- Act as the business owner for Global SPA and Wellness with explicit accountability for luxury wellness concepts and standards.
- Own the end-to-end commercial roadmap, including treatment architecture, pricing strategy, and guest journey design.
- Lead strategic negotiations with SPA operators, wellness partners, medical aesthetics providers (where permitted), product brands, and equipment suppliers.
- Drive growth in high-margin and premium wellness categories, including signature treatments and personalized wellbeing journeys.
- Develop scalable yet brand-distinct SPA and wellness frameworks for deployment across MSC Cruises and Explora Journeys.
Operational and Brand Excellence
- Oversee SPA operations fleet-wide, ensuring competitive service delivery, treatment quality, hygiene standards, and guest satisfaction.
- Define service standards, therapist certification requirements, and performance benchmarks across all SPA formats.
- Ensure luxury wellness excellence for Explora Journeys, including immersive wellness environments and holistic programming.
- Introduce tier-specific wellness concepts, signature rituals, and destination-inspired treatments.
- Ensure fleet readiness for newbuilds and dry docks, including SPA layout design and concept activation.
Financial Management
- Own the full P&L for SPA and Wellness across all Cruise Division brands.
- Optimize therapist productivity, treatment mix, and retail attachment rates.
- Leverage advanced analytics for demand forecasting and booking optimization.
Cross-Functional Collaboration
- Partner with Hotel Operations, Medical, Fitness, Retail, and Newbuild teams to enhance the overall guest experience.
- Collaborate with CRM and Digital teams on wellness engagement and personalized journeys.
- Align SPA offerings with itinerary, destination, and onboard programming for maximized revenue.
Leadership & Organisational Development
- Lead a global HQ and fleet SPA and wellness organization.
- Build a culture of guest-centric service excellence and continuous innovation.
- Mentor senior leaders and enhance capabilities across SPA operations and luxury wellness concept development.
Requirements
- 15+ years of senior leadership experience in SPA, wellness, hospitality, cruise, or multi-site service businesses.
- Proven ability to manage complex P&Ls and drive profitability in service-led environments.
- Deep expertise in SPA operations, wellness programming, and luxury guest experience standards.
- Strong experience in managing third-party operators and global vendor partnerships.
- Excellent leadership and cross-functional stakeholder management skills.
- Willingness to travel extensively and thrive in a fast-paced international environment.
Apply online using the form below. Only applications matching the job profile will be considered.