About the Role
As a Senior Specialist in Brand Strategy, you will play a pivotal role in shaping the Johnson Controls brand strategy on a global scale. Your contribution will transform strategic direction into actionable plans, ensuring consistent execution across teams, channels, and geographical regions.
This role centers on the Johnson Controls enterprise brand. You will actively participate in the ongoing evolution of our global brand strategy, focusing on brand messaging, campaign development, and ensuring alignment with established positioning, architecture, and governance. Additionally, you will take ownership of brand health tracking and competitive benchmarking, providing analysis that supports strategic decision-making. Achieving success in this role requires a proactive, detail-oriented brand professional who thrives on collaboration and offers valuable insights within established strategic frameworks.
How You Will Do It
Implementation of Strategic Brand Positioning
- Contribute to the evolution of Johnson Controls’ brand positioning to differentiate the company in competitive B2B markets through brand strategy frameworks, messaging platforms, and value propositions.
- Conduct market research, customer insight analysis, and competitive assessments to inform strategic direction.
- Collaborate with internal and creative partners to ensure consistent brand positioning and delivery.
Brand Health Tracking
- Monitor brand health performance metrics and provide recommendations that stand out in the industry.
- Deliver competitive benchmarks and analysis for Johnson Controls’ global brand.
- Utilize data and insights to enhance brand visibility, engagement, and perception across platforms.
- Present strategic recommendations and performance reports to senior stakeholders.
Brand Content & Governance
- Develop and evolve brand guidelines, templates, and toolkits to support consistent brand activation.
- Lead governance efforts to ensure global adherence to brand standards, tracking progress and addressing gaps.
- Collaborate with internal teams to integrate brand standards into AI tools, naming systems, and taxonomy frameworks.
- Oversee trademark usage and internal naming processes to maintain brand clarity and legal compliance.
- Ensure brand assets are accessible, up-to-date, and aligned with strategic priorities.
Campaign Development & Execution
- Translate brand strategy into compelling narratives and content.
- Work with internal creative teams and external agencies to develop campaign assets while ensuring brand consistency.
- Lead key thought leadership and positioning programs that enhance the equity and strength of the Johnson Controls brand.
Requirements
- Native-level fluency in English, with exceptional writing and editing skills.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Prior experience in brand strategy and execution (positioning, identity, M&A, trademark) with a keen understanding of visual identity building blocks.
- Demonstrated track record of collaboration and effective teamwork.
- Strong brand, analytical, project management, and organizational skills.
Preferred Qualifications
- Familiarity with HVAC, energy, automation, or smart building technologies.
Apply online using the form below. Please note that only applications matching the job profile will be considered.