Company Description
Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company dedicated to simplifying people’s lives with forward-looking products. We operate key marketplaces across real estate, automotive, general classifieds, and finance & insurance. Our values — Better Together, Aim High, and Act Responsibly — drive everything we do.
Job Description
Your Mission
As a Senior SEO Manager, you will be responsible for driving organic growth from search engines and AI search interfaces across multiple business units within SMG (e.g., Real Estate, Automotive, General Marketplaces, or Finance). Your role goes beyond just optimizing pages; you will play a critical part in shaping product features, creating scalable landing page systems, and enhancing platform capabilities that foster long-term organic growth. Acting as a bridge between Product, Engineering, Marketing, and Data, your goal is to turn user demand into scalable platform growth.
What You Will Do
- Growth & Strategy
- Own and execute Roadmap Initiatives.
- Translate search demand into product initiatives and growth opportunities.
- Plan initiatives based on hypotheses, impact estimation, and ROI potential.
- Identify scalable growth levers such as indexation, internal linking, landing page generation, and content systems.
- Understand user behavior across different search and discovery platforms, adapting your strategy accordingly.
- Product-Led SEO
- Collaborate closely with Product Managers to integrate SEO into product development.
- Define SEO requirements for new features and scalable platform capabilities across SMG's portfolio.
- Build frameworks that support growth beyond manual optimizations.
- Educate teams on the importance of SEO — not just the implementation steps.
- Stakeholder Collaboration
- Act as a trusted advisor for Product, Engineering, and Marketing teams.
- Communicate effectively with both technical and non-technical stakeholders.
- Drive alignment and ownership across teams.
- Data & Experimentation
- Develop hypotheses and validate them through data analysis.
- Monitor performance and iterate based on insights.
- Measure success based on business impact rather than vanity metrics.
- Collaborate with analysts and engineers to enhance tracking and reporting mechanisms.
Qualifications
What will you bring to the ride?
- 5+ years of SEO experience with large websites (marketplaces, classifieds, real estate, or platforms).
- Experience working with Product teams in agile environments.
- Strong communication skills for stakeholder engagement.
- A data-driven mindset with the ability to transform insights into actionable strategies.
- Capability to plan initiatives supported by business impact estimates.
- Hands-on knowledge of technical SEO, including crawling, indexing, and rendering.
- A proactive, ownership-driven attitude.
- A growth mindset and a curious approach to experimentation.
- Fluency in English.
Bonus:
- Experience in Product-Led SEO.
- Familiarity with large-scale landing page systems.
- Background in marketplaces or classifieds.
- Experience with AI search or geolocation technologies.
Additional Information
What Success Looks Like
- SEO becomes an integral part of product development.
- Teams proactively involve SEO early in planning stages.
- New scalable growth systems are implemented.
- Organic traffic growth aligns with business KPIs.
- Clear connection between hypotheses, experiments, learnings, and impacts is established.
What Do We Offer?
- 6 weeks of holidays per year (with an option to purchase an additional 10).
- 40-hour work week with flexible hours (capped at 45 hours).
- A hybrid work setup that allows for remote flexibility.
- Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
- SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
- An inclusive and innovative environment where your voice matters.
Recruitment Process
We believe hiring is a mutual exploration, allowing both parties to get to know one another. You can expect the following steps in our process:
- Cultural Fit Assessment
- Technical Interview
- Case Study (with preparation time)
- Team Introduction
Why This Role is Different
You will help build systems that scale growth across some of Switzerland’s largest platforms, shaping how SEO operates in an AI-first search landscape.
Interested?
We’d love to hear from you! Apply online using the form below. Only applications matching the job profile will be considered.
#LI-Hybrid
About Us
SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. Our portfolio includes major platforms in Real Estate (ImmoScout24, Homegate, Flatfox, immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo), and Finance & Insurance (FinanceScout24, moneyland.ch).
Disclaimer
SMG Swiss Marketplace Group primarily engages directly with candidates. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested assistance for particular roles. Submissions made without prior requests from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.