Company Description
Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.
Job Description
Your Mission
As a Senior SEO Manager, you will be responsible for driving organic growth from Search Engines and AI Search Interfaces across multiple SMG business units, including Real Estate, Automotive, General Marketplaces, and Finance. You won't merely optimize pages; you'll help shape product features, scalable landing page systems, and platform capabilities that foster long-term organic growth in the platforms our users utilize. You will act as a critical link between Product, Engineering, Marketing, and Data, ensuring that SEO becomes an integrated part of our product development process. Your goal is to convert user demand into scalable platform growth.
What You Will Do
- Growth & Strategy
- Own and execute Roadmap Initiatives.
- Translate search demand into product initiatives and growth opportunities.
- Plan initiatives based on hypotheses, impact estimation, and ROI potential.
- Identify scalable growth levers such as indexation, internal linking, landing page generation, and content systems.
- Adapt strategies based on user behavior across different search and discovery platforms.
- Product-Led SEO
- Collaborate closely with Product Managers to integrate SEO into product development.
- Define SEO requirements for new features and scalable platform capabilities across SMG’s portfolio.
- Build frameworks that facilitate growth beyond manual optimizations.
- Educate teams on the importance of SEO, focusing on both implementation and strategic thinking.
- Stakeholder Collaboration
- Serve as a trusted advisor for Product, Engineering, and Marketing teams.
- Communicate effectively with both technical and non-technical stakeholders.
- Drive alignment and project ownership across various teams.
- Data & Experimentation
- Formulate hypotheses and validate them with data.
- Monitor performance and iterate based on insights and learnings.
- Measure success through business impact rather than vanity metrics.
- Collaborate with analysts and engineers to enhance tracking and reporting.
Qualifications
What Will You Bring to the Ride?
- 5+ years of SEO experience with large websites (marketplaces, classifieds, real estate, or platforms).
- Experience working with Product teams in agile environments.
- Strong skills in stakeholder communication.
- Data-driven mindset with the ability to translate insights into actionable strategies.
- Capability to plan initiatives supported by business impact estimates.
- Hands-on knowledge of technical SEO, including crawling, indexing, and rendering.
- A proactive, ownership-driven attitude.
- A growth mindset and a strong curiosity for experimentation.
- Fluency in English.
Bonus
- Experience in Product-Led SEO.
- Experience with large-scale landing page systems.
- Background in marketplaces or classifieds.
- Experience with AI search and GEO strategies.
Additional Information
What Success Looks Like
- SEO is naturally integrated into the product development lifecycle.
- Teams actively engage SEO early in the planning stages.
- New scalable growth systems are successfully launched.
- Organic traffic growth is aligned with business KPIs.
- Clear development of hypotheses → experiments → insights → impacts.
What Do We Offer?
- Six weeks of holidays per year (with the option to purchase 10 additional days).
- 40-hour work week with flexible working hours (capped at 45 hours).
- A hybrid work model with remote working flexibility.
- Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
- Half-Fare SBB Card and first-class travel between SMG offices in Switzerland.
- An inclusive and innovative work environment where your voice is valued.
Why This Role is Different
You will contribute to the development of systems that scale growth across some of Switzerland’s largest platforms, influencing how SEO functions in an AI-first search paradigm.
Interested?
We’d love to hear from you. Apply online using the form below. Please include your CV and a brief statement about your enthusiasm for joining our team.
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About Us
SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. Our portfolio includes leading platforms across Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo), and Finance & Insurance (FinanceScout24, moneyland.ch).
Disclaimer
SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.