Company Description
Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. Our core values drive us: Better Together, Aim High, and Act Responsibly.
Job Description
Your Mission
As a Senior SEO Manager, you will be responsible for driving organic growth from search engines and AI search interfaces across various SMG business units (e.g., Real Estate, Automotive, General Marketplaces, and Finance). Your role goes beyond mere page optimization; you'll help to shape product features, scalable landing page systems, and platform capabilities that foster long-term organic growth. Acting as a bridge between Product, Engineering, Marketing, and Data, you will ensure that SEO is integrated into our product development processes. Your goal is to transform user demand into scalable platform growth.
What You Will Do
- Growth & Strategy
- Own and execute roadmap initiatives.
- Translate search demand into product initiatives and growth opportunities.
- Plan initiatives based on hypotheses, impact estimation, and ROI potential.
- Identify scalable growth levers (indexation, internal linking, landing page generation, content systems).
- Understand user behavior across various search and discovery platforms to adapt your strategy accordingly.
- Product-Led SEO
- Collaborate closely with Product Managers to integrate SEO into product development.
- Define SEO requirements for new features and scalable platform capabilities across SMG's portfolio.
- Construct frameworks that facilitate growth beyond manual optimizations.
- Educate teams on the significance of SEO, beyond just implementation.
- Stakeholder Collaboration
- Serve as a trusted advisor for Product, Engineering, and Marketing teams.
- Communicate effectively with both technical and non-technical stakeholders.
- Drive alignment and ownership across teams.
- Data & Experimentation
- Develop hypotheses and validate them with data.
- Monitor performance and iterate based on learnings.
- Measure success through business impact, rather than vanity metrics.
- Collaborate with analysts and engineers to enhance tracking and reporting.
Qualifications
What will you bring to the table?
- 5+ years of SEO experience with large websites (marketplaces, classifieds, real estate, or platforms).
- Experience collaborating with Product teams in agile environments.
- Strong stakeholder communication skills.
- A data-driven mindset with the ability to convert insights into actionable strategies.
- Capability to plan initiatives and provide business impact estimates.
- Hands-on knowledge of technical SEO (crawling, indexing, rendering).
- A proactive, ownership-driven "go-getter" attitude.
- A growth mindset with a curiosity for experimentation.
- Fluency in English.
Bonus:
- Experience in Product-Led SEO.
- Experience with large-scale landing page systems.
- Background in marketplaces or classifieds.
- Familiarity with AI Search/GEO experiments.
Additional Information
What Success Looks Like
- SEO is seamlessly integrated into our product development processes.
- Teams proactively involve SEO early in the planning stages.
- New scalable growth systems are successfully launched.
- Organic traffic growth aligns with business KPIs.
- Clear hypotheses lead to experiments, learnings, and impactful results.
What Do We Offer?
- 6 weeks of holidays per year (with the option to buy an additional 10 weeks).
- 40-hour work week with flexible hours (capped at 45).
- A hybrid work setup offering remote work flexibility.
- Generous parental leave: 18 weeks for maternity and 6 weeks for paternity or adoption.
- SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
- An inclusive and innovative environment where your voice matters.
Interested?
We’d love to hear from you. Apply online using the form below. Please note that only applications matching the job profile will be considered.
About Us
SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. Our portfolio includes Real Estate, Automotive, General Marketplaces, and Finance & Insurance, providing customers with the best tools to meet their life decision needs.
Disclaimer
SMG Swiss Marketplace Group primarily engages directly with candidates. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.