Company Description
Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.
Job Description
Your Mission
As a Senior SEO Manager, you will be responsible for driving organic growth from Search Engines and AI Search Interfaces across multiple business units at SMG, including Real Estate, Automotive, General Marketplaces, and Finance. Your role extends beyond merely optimizing pages; you will play a key part in shaping product features, scalable landing page systems, and platform capabilities that foster long-term organic growth. Acting as a bridge between Product, Engineering, Marketing, and Data, you will ensure that SEO is seamlessly integrated into our product development process. Your goal is to convert user demand into scalable platform growth.
What You Will Do
- Growth & Strategy
- Own and execute roadmap initiatives.
- Translate search demand into product initiatives and growth opportunities.
- Plan initiatives based on hypotheses, impact estimation, and ROI potential.
- Identify scalable growth levers like indexation, internal linking, landing page generation, and content systems.
- Understand user behavior across different search and discovery platforms, adapting your strategy accordingly.
- Product-Led SEO
- Collaboration with Product Managers to integrate SEO into product development.
- Define SEO requirements for new features and scalable platform capabilities across SMG’s portfolio.
- Build frameworks that enable sustainable growth beyond manual optimizations.
- Help teams understand the significance of SEO, not just the implementation process.
- Stakeholder Collaboration
- Act as a trusted advisor to Product, Engineering, and Marketing teams.
- Communicate effectively with both technical and non-technical stakeholders.
- Drive alignment and ownership across teams.
- Data & Experimentation
- Formulate hypotheses and validate them using data.
- Monitor performance and iterate based on findings.
- Measure success through business impact rather than vanity metrics.
- Collaborate with analysts and engineers to enhance tracking and reporting.
Qualifications
What will you bring to the table?
- 5+ years of SEO experience with large websites (marketplaces, classifieds, real estate, or platforms).
- Experience working alongside Product teams in agile environments.
- Strong communication skills to engage with stakeholders effectively.
- Data-driven mindset, capable of transforming insights into actionable strategies.
- Ability to plan and support initiatives with business impact estimates.
- Hands-on knowledge of technical SEO (crawling, indexing, rendering).
- A proactive, ownership-driven “go-getter” attitude.
- A growth mindset and curiosity for experimentation.
- Fluency in English.
Bonus:
- Experience in Product-Led SEO.
- Background in large-scale landing page systems.
- Familiarity with marketplace or classifieds platforms.
- Experience with AI search and GEO.
Additional Information
What Success Looks Like
- SEO is embedded into the product development cycle.
- Teams proactively involve SEO early in the planning stages.
- New scalable growth systems are successfully implemented.
- Organic traffic growth aligns with business KPIs.
- Clear hypotheses lead to valuable experiments and impactful learnings.
What Do We Offer?
- 6 weeks of vacation per year (plus the option to purchase an additional 10 weeks).
- A 40-hour work week with flexible hours (capped at 45 hours).
- A hybrid work setup providing flexibility for remote work.
- Generous parental leave policies: 18 weeks for maternity and 6 weeks for paternity/adoption.
- SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
- An inclusive and innovative environment where your voice is valued.
Recruitment Process
We believe hiring is a two-way street, allowing both parties to get to know each other. Here's what you can expect:
- Culture Fit Assessment
- Technical Interview
- Case Study (with preparation time)
- Meet the Team
Why This Role Is Unique
You will contribute to building systems that drive growth across some of Switzerland’s largest platforms and shape the future of SEO in an AI-driven search environment.
Interested?
We’d love to hear from you. Apply online using the form below. Please note that only applications matching the job profile will be considered.
About Us
SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. Our portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo), and Finance & Insurance (FinanceScout24, moneyland.ch).
Disclaimer: SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.