Company Description
Welcome to SMG Swiss Marketplace Group! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.
Job Description
Your Mission
As a Senior SEO Manager, you will be responsible for driving organic growth from Search Engines and AI Search Interfaces across multiple SMG business units (e.g., Real Estate, Automotive, General Marketplaces, or Finance). You will not just optimize pages; you will help shape product features, scalable landing page systems, and platform capabilities that contribute to long-term organic growth across the platforms our users utilize. Acting as the bridge between Product, Engineering, Marketing, and Data teams, you will ensure that SEO becomes an integrated part of our product development process. Your goal is to transform user demand into scalable platform growth.
What You Will Do
- Growth & Strategy
- Own and execute Roadmap Initiatives
- Translate search demand into product initiatives and growth opportunities
- Plan initiatives based on hypotheses, impact estimation, and ROI potential
- Identify scalable growth levers (indexation, internal linking, landing page generation, content systems)
- Understand user behavior across different search & discovery platforms and adapt your strategy accordingly
- Product-Led SEO
- Work closely with Product Managers to integrate SEO into product development
- Define SEO requirements for new features and platform capabilities that are scalable across SMG's Portfolio
- Build frameworks that enable growth beyond manual optimizations
- Help teams understand why SEO matters, not just what to implement
- Stakeholder Collaboration
- Act as a trusted advisor for Product, Engineering, and Marketing teams
- Communicate clearly with both technical and non-technical stakeholders
- Drive alignment and ownership across teams
- Data & Experimentation
- Build hypotheses and validate them with data
- Monitor performance and iterate based on learnings
- Measure success via business impact, not vanity metrics
- Work with analysts and engineers to improve tracking and reporting
Qualifications
What will you bring to the ride?
- 5+ years of SEO experience on large websites (marketplaces, classifieds, real estate, or platforms)
- Experience working with Product teams and in agile environments
- Strong stakeholder communication skills
- Data-driven mindset with the ability to turn insights into actions
- Ability to plan initiatives and support them with business impact estimates
- Hands-on knowledge of technical SEO (crawling, indexing, rendering)
- A proactive, ownership-driven attitude
- Growth mindset and curiosity for experimentation
- Fluency in English
Bonus
- Experience in Product-Led SEO
- Experience with large-scale landing page systems
- Marketplace or classifieds background
- Experience with AI Search/GEO
Additional Information
What Success Looks Like
- SEO becomes a natural part of product development
- Teams proactively involve SEO early in planning
- New scalable growth systems are launched
- Organic traffic growth correlates with business KPIs
- Clear hypotheses → experiments → learnings → impact
What Do We Offer?
- 6 weeks of holidays per year (plus the option to purchase an additional 10)
- 40-hour work week with flexible hours (capped at 45 hours)
- A hybrid work setup with the flexibility to work remotely
- Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption
- SBB Half-Fare Card and first-class travel between SMG offices in Switzerland
- An inclusive and innovative environment where your voice matters
Recruitment Process
We believe hiring is a two-way street, where both parties get to know each other. Here's what you can expect:
- Cultural Fit Assessment
- Technical Interview
- Case Study (with preparation time)
- Meet the Team
Why This Role Is Different
You will help build systems that scale growth across some of Switzerland’s largest platforms and shape how SEO functions in an AI-first search world.
Interested?
We’d love to hear from you. Apply online using the form below. Only applications matching the job profile will be considered.
About Us
SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. Our portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch).
Disclaimer
SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.