Senior Performance Marketing Manager / Senior Performance Marketing Manageress

Company Description

Welcome to SMG Swiss Marketplace Group! We are a pioneering network of online marketplaces and a leading European digital company committed to simplifying lives with forward-looking products. Our operations span across various sectors, including real estate, automotive, general classifieds, and finance & insurance. At SMG, we strive to embody our core values: Better Together, Aim High, and Act Responsibly.

Job Description

As our Senior Performance Marketing Manager, you will play a pivotal role within the Group Marketing team. Collaborating with all SMG Swiss Marketplace Group business units, you will join a dedicated team of digital and performance marketing experts. Your contributions will significantly impact our overall success.

Your Responsibilities

• Lead the planning, execution, and continuous optimization of Search Engine Advertising (SEA) activities across multiple SMG brands, ensuring scalable and sustainable growth.
• Own the Google Ads best practices while providing support to other performance marketing channels such as Paid Social, Programmatic, and Display as required.
• Act as a strategic consultant to Business Units, advising on performance marketing best practices tailored to their specific business models, including conversion strategy, campaign structure, actionable recommendations, and growth opportunities.
• Manage the operational workflow across Business Units by streamlining task prioritization, assignment, and ensuring timely deliverables while coordinating with Data teams for accurate execution.
• Drive performance through a strong data-driven mindset by establishing structured testing frameworks to identify optimization opportunities and unlock new growth levers.
• Proactively challenge existing processes to identify opportunities for optimization across teams.

Qualifications

• Native German speaker (mandatory) and fluent in English (our business language).
• Over 9 years of experience in digital performance marketing, with a deep expertise in Paid Search (SEA) and a proven track record of managing and scaling Google Ads campaigns in complex, multi-brand environments.
• Ability to bridge technical (data/analytics) and marketing teams, translating business needs into actionable implementations.
• Hands-on experience with Google Marketing Platform tools, including SA360, DV360, and CM360.
• Strong analytical skills, with practical knowledge in GA4, Looker Studio, Google Sheets, and Google Tag Manager.
• Solid experience in feed management and Google Shopping, leveraging product data for enhanced performance.
• Excellent operational and project management skills, with the ability to coordinate workflows across multiple stakeholders.
• Proactive problem solver with a keen attention to detail, capable of managing multiple priorities in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Technology, or equivalent practical experience.

Additional Information

What do we offer?

• 6 weeks of holidays per year (with the option to purchase an additional 10).
• 40-hour work week with flexible hours (capped at 45).
• A hybrid work setup offering flexibility to work remotely.
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
• Gender-neutral pay and transparent career paths.
• Choice of equipment: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile.
• An inclusive and innovative environment where your voice matters.

Recruitment Process

We keep hiring simple and human. As this is a director role, you should expect to be challenged:

• Initial video call with one of our Recruiters or Hiring Managers.
• Technical interview case study.
• Team fit interview.
• Business stakeholder interview.

How to Apply

To take advantage of this great opportunity, please apply online using the form below. Only applications matching the job profile will be considered.

About Us

SMG Swiss Marketplace Group is dedicated to providing customers with the best tools to assist in their life decisions. Our portfolio includes premier platforms in Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo), and Finance & Insurance (FinanceScout24, moneyland.ch).

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Disclaimer

SMG Swiss Marketplace Group primarily engages with candidates directly. We do not accept unsolicited resumes or profiles from recruitment agencies unless specifically requested. Any submissions made without prior requests from our Talent Acquisition team will not be acknowledged or considered. We appreciate your understanding and cooperation.