Senior Lead - Copywriter / Senior Lead - Copywriteress

Join Our Team as a Senior Copy Lead

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products, our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.

We’re looking for a highly experienced storyteller to craft compelling copy and conceptualize industry-leading creative across our global campaigns. As a Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and narratives across various channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and significant leadership experience.

Your Mission

• Partner with the Art Director to conceptualize and execute innovative campaigns across all channels, bringing big ideas to life from briefs of all sizes.
• Confidently and articulately present creative ideas grounded in strategy and insights.
• Deliver concepts, films, OOH, and 360 campaigns with meticulous craft while adhering to ambitious timelines.
• Uphold and evolve On's distinctive voice, ensuring it remains fearless and unconventional.
• Lead creative initiatives in the Run category to success, fostering bravery and dedication within your team, ensuring they are motivated, inspired, and consistently delivering bold, original, and inventive concepts and tones of voice for campaigns and projects.
• Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment.
• Exemplify leadership in creativity, championing the On Spirits, and actively contributing to company culture and events.

Your Story

• A dynamic, experienced copywriter with 6+ years of experience as a creative driving big ideas in global advertising and/or marketing campaigns, either brand-side or at an agency.
• A passionate storyteller with a portfolio that includes film scripts, manifestos, OOH, and disruptive activations.
• A deep understanding of global digital user journeys and how to leverage touchpoints to drive meaningful action.
• Experience in challenging the status quo and successfully navigating complex stakeholder environments to deliver commercial results.
• Comfortable leading high-impact initiatives that significantly influence both business and brand trajectories.
• Ability to lead and inspire within your team, identifying underlying issues and root causes while seeking effective solutions.
• A profound love for and experience in culture, fashion, and performance sports.

Meet the Team

On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work, and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you.

What We Offer

On is a place centered around growth and progress. We offer an environment designed to equip individuals with the tools for holistic development – to stay active, learn, explore, and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere with access to personal self-care resources for both physical and mental well-being, ensuring each person is guided by purpose.

Apply online using the form below. Only applications matching the job profile will be considered.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.