Senior Lead - Copy / Senior Lead - Copy

Join Our Team at On

At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products, our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact.

Position Overview

We’re looking for a highly experienced storyteller to craft copy and conceptualize industry-leading creative across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across various channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and significant leadership experience.

Your Mission

• Partner with the Art Director to conceptualize and execute innovative campaigns across all channels, bringing big ideas to life from briefs both large and small.
• Present creative ideas confidently and articulately, grounded in strategy and insights.
• Deliver concepts, films, OOH, and 360 campaigns with exceptional craft on ambitious timelines.
• Uphold and evolve On's distinctive voice, ensuring it remains fearless and unconventional.
• Lead creative initiatives in the Run category, fostering bravery and dedication within your team to motivate, inspire, and consistently deliver bold, original, and inventive concepts.
• Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment.
• Exemplify leadership in creativity, championing the On Spirits while actively contributing to company culture and events.

Your Story

• A dynamic, experienced copywriter with 6+ years of experience in global advertising and/or marketing campaigns, either on the brand side or in an agency setting.
• A passionate storyteller with a diverse portfolio that includes film scripts, manifestos, OOH, and disruptive activations.
• In-depth understanding of global digital user journeys and adept at leveraging touchpoints to drive meaningful action.
• Experience in challenging the status quo and navigating complex stakeholder environments to deliver commercial results.
• Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory.
• An ability to inspire and lead within your team, identifying underlying issues and seeking effective solutions.
• A deep love for culture, fashion, and performance sports.

Meet the Team

On’s Brand Studio is an award-winning internal studio aimed at challenging world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work, and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and possess the drive and experience to see them realized, this is the team for you.

What We Offer

On is an environment centered around growth and progress. We provide a supportive, team-oriented atmosphere designed to enable individuals to develop holistically—staying active, learning, exploring, and innovating. Our distinctive approach combines a focus on personal self-care for both physical and mental well-being, allowing each person to be led by purpose.

Apply online using the form below. Only applications matching the job profile will be considered.

On is an Equal Opportunity Employer. We are committed to creating a fair and inclusive work environment, where all decisions related to recruitment, advancement, and retention are free of discrimination.