Senior Event Marketing Manager
The Senior Event Marketing Manager is responsible for creating and executing strategic, high-impact end-to-end marketing campaigns to meet and exceed the objectives of assigned FIFA Competitions such as the FIFA World Cup, FIFA Club World Cup, FIFA Champions Cup, and other relevant special projects. This position emphasizes women's tournaments and requires close collaboration with FIFA’s local subsidiaries and tournament organizing committees.
Main Activities
- Define, lead, own, and manage comprehensive go-to-market (GTM) multi-channel marketing plans in close collaboration with digital marketing, ticketing, communications, and business intelligence teams, supporting strategic goals to enhance awareness, attendance, engagement, and retention.
- Provide strategic direction and consultancy for competition stakeholders, including ticketing, hospitality, licensing, retail, broadcast services, media partners, sponsors, local FIFA subsidiaries, organizing committees, and host cities.
- Lead, mentor, and train project teams, including marketing specialists, to enhance team capabilities.
- Develop and facilitate cross-cultural and sector-specific promotional partnerships for mutual benefit.
- Create clear, concise, and inspiring briefs for support functions, freelancers, agencies, and team members.
- Oversee the launch of major brand assets, such as tournament logos, mascots, posters, and songs, along with global and localized awareness and tournament-related sales campaigns.
- Provide strategic insights into Influencer and AAA Talent Management programs.
- Become an expert in FIFA event marketing milestone planning, challenging norms with innovative marketing concepts to enhance amplification and data capture.
- Engage and inspire fans and consumers with FIFA’s event products, bespoke events, and brands.
- Provide stakeholders with timely and accurate information on promotional and marketing events, ensuring optimizations of opportunities.
- Identify, communicate, and monitor key performance indicators (KPIs).
- Establish and cultivate relationships with key event organizers, functional areas, and relevant internal and external stakeholders. Provide operational support for Event Marketing initiatives where applicable.
- Manage marketing consultants and agencies, overseeing project budgets, vendor relationships, and negotiating contracts to maximize return on investment (ROI).
- Guide and support FIFA’s local subsidiaries or tournament organizing committees as needed.
- Set best-in-class standards, processes, and methodologies to guide and inspire future tournaments and events.
Competencies and Personality Traits
- Adaptable, effective, and efficient under pressure and tight deadlines.
- Excels in organizing, managing, and executing projects of all sizes.
- Highly skilled in defining strategic goals and empowering team members.
- Effective in both team environments and independent roles.
- Confident communicator with proficiency in managing relationships across all levels.
- Self-motivated with a passion for new challenges.
- Natural presenter and networker.
- Genuine interest in innovation and technology in marketing.
- Open-minded, eager to learn and share knowledge with others.
Education & Qualifications
- Bachelor’s degree or higher education in Marketing, Communications, or a relevant field.
- Solid and demonstrable marketing expertise, preferably in the sports and/or entertainment industry.
- Thorough understanding of the media landscape.
Work Experience
- Minimum of 7 years of experience in a Marketing/Communications role or another relevant position.
- Proven track record in managing complex projects with multiple stakeholders.
- Experience in the Sports, Events, or Entertainment industry (in-house or agency) is an advantage.
Languages
- Fluency in English, with excellent writing and presentation skills.
- Proficiency in additional languages is a plus.
Technology
- Proficient in the Office suite and cloud-based productivity tools.
- Good knowledge of project management tools.
Additional Information
- Willingness to travel extensively and regularly, especially during tournament periods.
- Availability for stand-by duties during tournaments or promotional events.
Apply online using the form below. Only applications matching the job profile will be considered.