Sales Director EMEA
Reporting to the Chief Commercial Officer, the Sales Director EMEA will be responsible for the development and execution of sales strategies aimed at accelerating growth. We are seeking a dynamic, results-driven individual to lead the EMEA sales teams and enhance our brand presence in Cycling and Snow Sports. This leadership role encompasses managing a diverse team, including 7 Country Managers, 1 Distribution Manager, 1 B2B Communications Specialist, and 20 Sales Representatives.
Collaborating with a talented senior leadership team, this position offers an exciting opportunity to build on the company’s success and propel the organization to new heights through strategic vision, exceptional leadership, and a passion for results.
Accountabilities
- Lead the European sales team to achieve sales targets and expand market share in the snow sports and cycling categories.
- Develop and implement comprehensive sales plans and strategies with clear channel alignment across physical and digital streams.
- Manage relationships with key accounts and retail partners to grow revenue and enhance brand reputation and visibility.
- Collaborate with marketing, merchandising, product development, and logistics departments to align sales strategies with overall business objectives and product initiatives.
- Provide leadership and direction to the European commercial teams, ensuring alignment with other regional sales managers for a consistent and integrated global sales and marketing strategy.
- Conduct regular performance evaluations, set goals, and provide coaching and mentorship to team members to optimize their performance.
- Monitor market trends, competitor activities, and consumer preferences to identify opportunities and threats and adjust strategies as needed.
- Represent the brand at industry events, trade shows, and conferences to develop relationships and promote brand awareness.
Qualifications
- Minimum of 7 years of experience in sales management for consumer products, preferably in the snow sports, cycling, or outdoor industries.
- Proven track record of success in developing and executing sales strategies, driving revenue growth, and expanding market share.
- Strong leadership skills with the ability to inspire and motivate teams to achieve ambitious goals.
- Excellent communication, negotiation, and interpersonal skills, enabling the building and maintenance of relationships with internal and external stakeholders.
- Strategic mindset with the capability to analyze data, identify trends, and make data-driven decisions.
- Experience in evaluating, selecting, implementing, and effectively utilizing CRM software alongside basic business programs.
- Passion for outdoor sports with a deep understanding of the snow sports and cycling markets.
- Willingness to travel extensively across Europe.
- Ability to work comfortably in a matrix reporting environment with both solid line and dotted line reporting relationships.
- Fluency in English at a high professional level.
Location
Fully remote within Europe (preferably SE, UK, DACH, NL, FR).
Travel
Approximately 40% travel across Europe.
Apply online using the form below. Only applications matching the job profile will be considered.