Performance Marketing Manager / Performance Marketing Manageress

Company Description

Welcome to SMG Swiss Marketplace Group AG! SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with forward-looking products. We operate leading marketplaces across real estate, automotive, general classifieds, and finance & insurance. We’re driven by our values: Better Together, Aim High, and Act Responsibly.

Job Description

The Performance Marketing Manager is a central function within Group Marketing, where you will work with all the business units of SMG Swiss Marketplace Group AG, joining a team of digital and performance marketing experts.

Your Responsibilities

• Plan, manage, and optimize the Search Engine Advertising efforts for SMG brands.
• Collaborate with other digital marketing channels (Social ads, programmatic, display) and be willing to step in for other channels when required.
• Drive performance, monitor, analyze, and recommend optimization and growth opportunities with a strong testing mindset.
• Challenge the status quo and actively contribute to the optimization of processes and workflows.
• Work together with our brands to achieve their marketing goals and ensure the implementation of digital marketing best practices.
• Engage with different marketing professionals focusing on ad product and creative innovation, audience and data strategy, and measurement and attribution opportunities.

Qualifications

• Native German speaker; fluency in English is necessary.
• Bachelor's degree in Business, Marketing, Technology, or equivalent practical experience.
• Over 6 years of experience across various digital channels with a strong focus on Paid Search. Experience in additional digital marketing channels is a plus.
• A proven track record in Google Ads, with experience in the Google Marketing platform (SA360, DV360, CM360) highly valued.
• Proficiency in feed management tools, with strong Google Shopping experience.
• Enjoy working with diverse stakeholders, maintaining a service mindset, with flexibility and comfort in handling priority changes.
• Strong problem-solving skills with a high ability to troubleshoot, coupled with a reliable and proactive attitude.
• Excellent project management skills; highly organized and detail-oriented, capable of managing multiple tasks in a fast-paced environment.
• Solid hands-on experience with GA4, Looker Studio, Google Sheets, and Google Tag Manager.

Additional Information

What do we offer?

• 6 weeks of holidays per year (plus the option to buy an additional 10).
• 40-hour work week with flexitime (capped at 45 hours).
• A hybrid work setup with the flexibility to work remotely.
• Generous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption.
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
• Gender-neutral pay and transparent career paths.
• Choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile.
• An inclusive and innovative environment where your voice matters.

Recruitment Process

We keep hiring simple and human:

• Initial Video Call with one of our recruiters.
• Technical Interview / Meet the Hiring Manager.
• Case Study & Team Fit Conversation.
• Meet relevant Business Stakeholders.

Apply Now

To take advantage of this opportunity, please apply online using the form below. Only applications matching the job profile will be considered.

About Us

SMG Swiss Marketplace Group is a pioneering network of online marketplaces and a cutting-edge digital company that simplifies people’s lives with innovative products. Our portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, Immostreet.ch, alle-immobilien.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo), and Finance & Insurance (FinanceScout24, moneyland.ch).

Disclaimer

SMG Swiss Marketplace Group AG primarily engages with candidates directly. We do not accept unsolicited resumes or candidate profiles from recruitment agencies unless we have specifically requested their assistance for particular roles. Any submissions made without a prior request from our Talent Acquisition team will not be acknowledged or considered. We appreciate the understanding and cooperation of recruitment agencies in respecting this policy.