Paid Social Specialist
Location: Zurich Office
Employment Type: Fully in-office position
At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students explore new places, embrace diverse cultures, and gain fresh perspectives.
We offer immersive short-term and long-term language courses and programs across various languages in the countries where they’re spoken.
Are You Ready for an Exciting Role?
The working language of our office is English, and only applications submitted in English will be considered.
Key Responsibilities:
- Campaign Management: Plan, build, and manage paid social campaigns across Meta, TikTok, LinkedIn, Snapchat, Pinterest, YouTube, Reddit, and X, ensuring all campaigns launch accurately and on schedule.
- Optimization: Monitor performance daily, adjusting targeting, bids, and creatives to drive ROI and meet key performance goals.
- Clear Communication: Partner with internal teams to share campaign insights, communicate performance results, and provide clear recommendations for improvement.
- Operational Excellence: Maintain consistent campaign naming conventions, accurate tracking setup, and clean data across all platforms for reporting and analysis.
- Testing & Analysis: Run structured A/B and multivariate tests on audiences, ad formats, and creative assets to continuously improve campaign effectiveness.
- Documentation: Keep thorough and up-to-date records of campaign setup, changes, budgets, and results to ensure transparency and operational consistency.
- Cross-Team Collaboration: Work closely with creative, analytics, and media planning teams to ensure seamless campaign execution and alignment with broader marketing goals.
- Reporting: Produce weekly and monthly performance reports, summarizing results, learnings, and next steps for optimization.
- Policy Adherence: Ensure all campaigns comply with platform policies, data privacy regulations, and brand guidelines.
Required Skills and Qualifications:
- Experience: 2-3 years of experience managing Paid Social campaigns, with expertise in analytics & ad platforms such as Meta Business Manager, Google Analytics, Smartly, and TikTok Ads Manager.
- Budget Management: Proven experience managing and optimizing social advertising budgets, balancing lead volume with cost efficiency and ROI.
- Creative & Strategic Thinking: Ability to develop and implement effective ad copy and landing page strategies, alongside strong strategic thinking skills to drive high performance in social campaigns.
- Cross-functional Communication: Excellent communication skills, capable of collaborating effectively with internal teams and presenting insights and recommendations to stakeholders.
What EF Offers:
- Discounts on EF programs for staff and their friends and family.
- Free use of EF Hello: a premium language learning app.
- Tuition reimbursement for continued education.
- Exciting opportunities for domestic and international travel.
- And much more...
At EF Language Abroad, we are committed to our mission of opening the world through education, harnessing the power of language learning to deepen connections between people globally.
Ready to Make a Difference?
Apply online using the form below. Please note that only applications matching the job profile will be considered.
About EF Education First
At EF, we believe the world is better when people understand one another. Since 1965, we have helped millions discover new places, experience diverse cultures, and learn invaluable lessons about the world and themselves. Our culturally immersive education programs—focusing on language, travel, cultural exchange, and academics—transform dreams into international opportunities.
When you join EF, you become part of a multicultural and diverse community working across hundreds of schools and offices in 50 countries, all united by our mission to open the world through education. Regardless of your background or passion, we welcome you to bring your unique self to work every day.
EF is proud to be an equal opportunity employer, committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience, and all unique attributes.
Founded in Sweden in 1965, EF operates schools and offices worldwide, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at ef.com.
EF is dedicated to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to appropriate background and reference checks.