Paid Social Specialist
Location: Zurich Office
Position Type: Fully in-office
At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives.
We offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken.
Are you ready for a dynamic role in a truly international environment?
The working language of our office is English, and only CVs submitted in English will be considered.
Key Responsibilities:
- Campaign Management: Plan, build, and manage paid social campaigns across Meta, TikTok, LinkedIn, Snapchat, Pinterest, YouTube, Reddit, and X, ensuring all campaigns launch accurately and on schedule.
- Optimization: Monitor performance daily, adjusting targeting, bids, and creatives to drive ROI and meet key performance goals.
- Clear Communication: Partner with internal teams to share campaign insights, communicate performance results, and provide clear recommendations for improvement.
- Operational Excellence: Maintain consistent campaign naming conventions, accurate tracking setup, and clean data across all platforms for reporting and analysis.
- Testing & Analysis: Run structured A/B and multivariate tests on audiences, ad formats, and creative assets to continuously improve campaign effectiveness.
- Documentation: Keep thorough and up-to-date records of campaign setup, changes, budgets, and results to ensure transparency and operational consistency.
- Cross-Team Collaboration: Work closely with creative, analytics, and media planning teams to ensure seamless campaign execution and alignment with broader marketing goals.
- Reporting: Produce weekly and monthly performance reports, summarizing results, learnings, and next steps for optimization.
- Policy Adherence: Ensure all campaigns comply with platform policies, data privacy regulations, and brand guidelines.
Required Skills and Qualifications:
- Experience: 2-3 years of experience managing Paid Social campaigns, with expertise in analytics and ad platforms such as Meta Business Manager, Google Analytics, Smartly, and TikTok Ads Manager.
- Budget Management: Demonstrated ability to manage and optimize social advertising budgets, balancing lead volume with cost efficiency and ROI.
- Creative & Strategic Thinking: Proficiency in developing and implementing effective ad copy and landing page strategies, with strong strategic thinking skills to drive high performance in social campaigns.
- Cross-functional Communication: Excellent communication skills, with the ability to collaborate effectively with internal teams and present insights and recommendations to stakeholders.
What EF Offers:
- Discounts on EF programs for staff and staff friends and family.
- Free use of EF Hello: a premium Language Learning App.
- Tuition reimbursement for continued education.
- Exciting opportunities for domestic and international travel.
- And much more...
At EF Language Abroad, we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.
Ready to make a difference while having fun? Apply online using the form below.
About EF Education First
At EF, we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.
When you join EF, you become part of a multicultural and diverse community that operates across hundreds of schools and offices in 50 countries, all united by a shared mission of opening the world through education. Whoever you are and whatever you are passionate about—we welcome you and want you to bring that enthusiasm to work every day. EF is proud to be an equal opportunity employer, committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience, and everything else that makes you unique.
Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com.
EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.
Only applications matching the job profile will be considered.