Paid Social Operations Manager

Location

Zurich Office

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We offer immersive short-term and long-term language courses and programs across various languages in the countries where they are spoken.

Are You Ready for a Dynamic Role?

Join us in a truly international environment. Please note that the working language of our office is English, and only CVs submitted in English will be considered.

Key Responsibilities

• Campaign Management: Plan, build, and manage paid social campaigns across Meta, TikTok, Snapchat, and Reddit, ensuring all campaigns launch accurately and on schedule.
• Optimization: Monitor performance daily, adjusting targeting, bids, and creatives to drive ROI and meet key performance goals.
• Campaign Architecture & Scalability: Design and implement scalable campaign structures across Meta, TikTok, Snapchat, and Reddit, ensuring consistency and efficiency as activity grows across markets and budgets.
• Workflow Automation: Build and manage automated rules, bulk operations, and process workflows within ad platforms and third-party tools to reduce manual effort and increase team output without sacrificing quality.
• Operational Standards: Own and enforce campaign naming conventions, taxonomy frameworks, tracking setup, and data hygiene standards across all platforms, ensuring clean, reliable data for reporting and analysis.
• Process Design & Documentation: Develop and maintain clear operational playbooks, SOPs, and campaign setup documentation, enabling consistency across the team.
• Quality Assurance: Implement and lead pre-launch QA processes to catch errors before campaigns go live, reducing wasted spend and ensuring every campaign meets operational standards.
• Tooling & Platform Management: Evaluate, implement, and manage paid social tools and platforms, identifying opportunities to improve team efficiency through better use of technology.
• Cross-Team Collaboration: Partner with campaign managers, analytics, and marketing operations teams to identify process bottlenecks and build solutions that allow the broader paid social team to scale effectively.
• Reporting Infrastructure: Support the development of reporting frameworks and dashboards, ensuring campaign data is structured correctly at the source for accurate downstream analysis.
• Testing Frameworks: Design structured testing protocols for audiences, placements, and campaign setups, ensuring experiments are run cleanly and results can be trusted.

Required Skills and Qualifications

• Experience: At least 3 years of experience in paid social, focusing on campaign operations, process improvement, or marketing technology, managing campaigns with average monthly budgets of $100k+ across major platforms.
• Platform Expertise: Deep working knowledge of Meta Business Manager and TikTok Ads Manager, including bulk editing tools, automated rules, and API-level features.
• Operational Mindset: Proven ability to design and implement scalable systems, processes, and frameworks that improve team efficiency and data quality.
• Technical Proficiency: Comfortable working with product feeds, audience data, tracking pixels, UTM structures, and platform integrations. Experience with tools like Smartly.io, GA4, or similar platforms is a strong plus.
• Attention to Detail: Exceptional accuracy and thoroughness in campaign setup, QA, and documentation.
• Cross-functional Communication: Strong communication skills, with the ability to translate operational complexity into clear guidance for both technical and non-technical stakeholders.

What EF Offers

• Discounts on EF programs for staff and their friends and family.
• Free use of EF Hello: a premium language learning app.
• Tuition reimbursement for continued education.
• Exciting opportunities for domestic and international travel.
• And much more...

At EF Language Abroad, we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe.

Ready to Make a Difference?

Apply online using the form below. Please note that only applications matching the job profile will be considered.

About EF Education First

At EF, we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—turn dreams into international opportunities.

When you join EF, you become part of a multicultural and diverse community working across hundreds of schools and offices in 50 countries, all with one shared mission: opening the world through education. Whoever you are and whatever you are passionate about—we welcome you and want you to bring that enthusiasm to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across all aspects of diversity.

Founded in Sweden in 1965, EF has schools and offices around the world, including hubs in Boston, London, São Paulo, Tokyo, Zürich, and more. Learn more at https://www.ef.com.

EF is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to criminal background and/or reference checks, as applicable.