Join Our Team as an Omnichannel Marketing Manager
Are you passionate about opening the world through education? Do you have a desire to inspire potential customers to experience an exchange year at a public high school while living with a volunteer host family in the United States? If so, we want to hear from you!
We’re seeking a motivated and deeply curious Omnichannel Marketing Manager to join our Central Marketing team in Zürich. In this role, you will help us identify and engage with the right audiences across various platforms (organic search, paid search, organic social, paid social, and owned channels) with compelling messaging that inspires them to embark on an exchange year.
You will collaborate within a small, cross-functional team that values transparency and action. Together, you will work closely with the student recruitment and host family recruitment teams to inform decisions based on user insights and data.
Responsibilities
- Monitor day-to-day performance metrics for paid search, paid social, organic traffic, and other activities to enhance website traffic.
- Utilize a variety of reporting systems and databases to create recurring reports and dashboards.
- Analyze data nuances to optimize recruitment efforts for students and host families.
- Set up and analyze paid search and social campaigns on Google, Bing, Yahoo, Facebook, Instagram, Snapchat, and TikTok.
- Monitor SEO performance and develop strategies to adapt to the evolving search landscape.
- Manage budget tracking, spending, and forecasts while adjusting based on market demands.
- Create new content and enhance existing content to drive SEO performance and conversion rates.
- Support marketing initiatives throughout project and campaign lifecycles, including measurement plans and performance reporting.
- Foster clear and organized communication across all departments.
- Introduce innovative features, tools, and processes to enhance efficiency and reach target audiences effectively.
- Advance industry knowledge and skills through internal training opportunities.
Key Requirements
- 5+ years of experience in an agency or in-house performance marketing environment, focusing on Search Engine Optimization, Content Strategy, or Paid Media.
- Strong analytical skills with proficiency in tools such as PowerBI, Excel, and various dashboards.
- A collaborative personality with the ability to anticipate and resolve problems confidently.
- Exceptional verbal and visual communication skills to articulate strategies and present ideas effectively to stakeholders.
Personal Attributes
- A self-motivated team player.
- Strong communication skills, with confidence to question and propose creative solutions.
- A knack for storytelling to explain project initiatives to stakeholders.
- Able to thrive in a complex, fast-paced global business environment.
What We Offer You
- A vibrant workplace in the heart of Zurich, surrounded by beautiful office spaces.
- The opportunity to work with a dynamic team on global projects.
- A multicultural environment with engaging community activities.
- Global career advancement opportunities.
Perks
- Flexible 5 weeks of holiday per year.
- Accident insurance through EF.
- 50% discount on SBB annual transport passes in Switzerland.
- In-house German classes.
- Access to amenities including a gym, coffee stations, and game rooms.
- Discounts for renowned brands, restaurants, and travel.
- Tuition reimbursement for career development.
- Discounts on all EF products for you and your family.
About EF
At EF, we believe the world is better when people strive to understand one another. Since 1965, we have inspired millions to explore new places, connect across cultures, and discover new things about themselves.
Our programs focus on language, travel, cultural exchange, and academics — designed to transform dreams into tangible international opportunities. EF High School Exchange Year has been at the forefront of this mission for over 40 years, providing students from around the world the chance to spend a year living with a host family and attending school in the U.S. This life-changing experience reshapes their perceptions of the world and themselves.
When you join EF, you become part of a global, diverse, and mission-driven community with over 600 schools and offices in more than 50 countries, all working toward a common goal: opening the world through education. We encourage individuals from all backgrounds to bring their passions and unique perspectives to work each day.
EF is proud to be an equal opportunity employer, committed to fostering a culture of inclusion and belonging across various dimensions of diversity.
Apply online using the form below. Please note that only applications matching the job profile will be considered.
Learn more about us at www.ef.com.
EF is dedicated to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to criminal background and/or reference checks as applicable.