Join Us as an Omnichannel Marketing Manager in Zürich!
Are you passionate about opening the world through education? Do you want to inspire potential customers to embark on an exchange year at a public high school and experience life with a volunteer host family in the United States? If so, we invite you to apply for the position of Omnichannel Marketing Manager within our Central Marketing team in Zürich.
As an Omnichannel Marketing Manager, you will play a vital role in connecting with the right audiences across various channels, including organic search, paid search, organic social, and more. Your mission will be to deliver the right messaging that encourages students to take part in this transformative experience.
You will collaborate with a dynamic, cross-functional team dedicated to transparency and action, working closely with our student and host family recruitment teams to use insights and data for informed decision-making.
Responsibilities
- Monitor omnichannel analytics and keep track of day-to-day performance data, including paid search, paid social, organic traffic, and more.
- Utilize various reporting systems and databases to create recurring reports and dashboards.
- Identify nuances in data to enhance recruitment efforts for students and host families.
- Set up and analyze paid search and social campaigns on platforms like Google, Bing, Facebook, and others.
- Oversee SEO performance and strategize new activities in response to an evolving search landscape.
- Manage and track budgets, spending, and forecasts, adjusting as required by market conditions.
- Create and refine content and experiences to drive SEO and conversion success.
- Support marketing initiatives throughout project and campaign lifecycles, including measurement plans and performance reporting.
- Ensure clear communication across all departments and levels.
- Innovate by introducing new features, tools, and processes to enhance efficiency.
- Expand industry knowledge and skillsets through internal training.
Key Requirements
- 5+ years of experience in an agency or in-house performance marketing team, focusing on Search Engine Optimization (SEO), Content Strategy, and/or Paid Media.
- An analytical mindset and familiarity with tools like PowerBI, Excel, and various dashboards.
- A collaborative personality with strong problem-solving skills and the ability to engage in open discussions.
- Excellent verbal and visual communication skills to convey strategy and ideas effectively.
Personal Attributes
- Self-motivated team player.
- Strong communication skills with the ability to inspire and engage stakeholders.
- Able to navigate complexity in a fast-paced global environment.
What We Offer You
- Work in beautiful office spaces in the heart of Zurich at Selnau.
- Engage with a fantastic team on global projects.
- Enjoy a multicultural environment with fun community activities.
- Access to global career opportunities.
Perks
- Flexible 5-week holiday per year.
- Accident insurance provided through EF.
- SBB annual pass with a 50% discount on all transport in Switzerland.
- In-house German classes and gym facilities.
- Enjoy coffee stations, game rooms, and more!
- Discounts with well-known brands, restaurants, and travel options.
- Tuition reimbursement for career development.
- Discounts on all EF products for you and your family.
About EF and EF High School Exchange Year
At EF, we believe that understanding one another enhances the world around us. Since 1965, we have assisted millions in exploring new places, connecting across cultures, and acquiring valuable insights — both about the world and themselves.
Our programs emphasize language, travel, cultural exchange, and academics, all designed to turn aspirations into concrete, international opportunities. The EF High School Exchange Year program has been giving students the chance to live with host families and attend school in the U.S. for over 40 years, profoundly transforming their perspectives and lives.
Joining EF means becoming part of a global, multicultural community with more than 600 schools and offices across over 50 countries, all committed to one shared mission: opening the world through education.
If you're ready to embark on this exciting journey with us, please apply online using the form below. Please note that only applications matching the job profile will be considered.
Apply Now!