Join Our Team as an Omnichannel Marketing Manager
Are you passionate about transforming the world through education? Do you want to help potential customers find the right information and inspiration for an exchange year at a public high school in the United States while living with a volunteer host family? If so, we want to hear from you!
We’re seeking a motivated and deeply curious Omnichannel Marketing Manager to join our Central Marketing team in Zürich. In this role, you'll be instrumental in reaching the right audiences across various channels—organic and paid search, social media, and owned channels—while crafting impactful messaging to inspire them to take the plunge into an exchange year.
You will collaborate within a small, cross-functional, and multidisciplinary team that values transparency, teamwork, and decisive action. You'll work closely with both student and host family recruitment teams to leverage user insights and data for informed decision-making.
About EF
At EF, we combine the support and opportunities of a large international organization with the dynamic spirit of a small business. We seek thinkers and doers—creative, collaborative individuals who share our passion for education, communication, and travel.
Responsibilities
- Monitor omnichannel analytics, assessing performance data from paid search, paid social, organic traffic, email, and other activities driving traffic to our website.
- Utilize various reporting systems and databases to create recurring reports and dashboards.
- Identify data nuances to refine student recruitment and host family recruitment strategies.
- Set up and analyze paid search and social campaigns on platforms like Google, Bing, Facebook, Instagram, and TikTok.
- Monitor SEO performance and strategize responses to an evolving digital landscape.
- Manage budgets, spending forecasts, and adapt strategies as market dynamics change.
- Create and enhance content that supports SEO and conversion objectives.
- Support marketing initiatives throughout project and campaign lifecycles.
- Develop clear and organized communications across all departments.
- Introduce new features, tools, and processes to enhance operational efficiency and audience engagement.
- Continuously expand industry knowledge and skills through internal training.
Key Requirements
- 5+ years of experience in an agency or in-house performance marketing role, focusing on SEO, Content Strategy, and/or Paid Media.
- A data-driven mindset with proficiency in tools like PowerBI, Excel, and other reporting dashboards.
- Strong collaboration skills, capable of navigating challenges and delivering solutions.
- Excellent verbal and visual communication abilities for articulating strategies to stakeholders.
Personal Attributes
- A self-motivated team player with strong interpersonal skills.
- Ability to engage stakeholders effectively through storytelling.
- A capacity to thrive in a complex and fast-paced global business environment.
What We Offer You
- Office located in the heart of Zurich at Selnau, featuring beautiful workspace.
- The opportunity to collaborate with a talented team on impactful global projects.
- A multicultural environment enriched by community activities.
- Global career development and opportunities.
Perks
- Flexible vacation policy with 5 weeks of holiday per year.
- Accident insurance through EF.
- A 50% discount on SBB annual transport pass in Switzerland.
- In-house German language classes.
- Access to an in-house gym, coffee stations, game rooms, and more!
- Exclusive discounts with renowned brands, restaurants, and travel services.
- Tuition reimbursement for professional development.
- Discounts on all EF products for you and your family.
About EF and EF High School Exchange Year
EF is dedicated to fostering understanding and connection across cultures. Since 1965, we have empowered millions to explore new places and learn about themselves and the world around them. Our programs, focused on language, travel, cultural exchange, and academics, are designed to turn dreams into reality.
EF High School Exchange Year has been providing students worldwide with the chance to live with host families and attend school in the U.S. for over 40 years. This experience profoundly shapes their perspectives on both the world and themselves. Our team plays a pivotal role in making these transformative journeys possible.
When you join EF, you become part of a global, multicultural, mission-driven community with over 600 schools and offices in more than 50 countries—all united by the goal of opening the world through education.
Whoever you are and whatever you're passionate about, we encourage you to bring your unique experiences and insights to our team.
EF is proud to be an equal opportunity employer dedicated to fostering a culture of inclusion and belonging across all dimensions of diversity.
Apply online using the form below. Please note that only applications matching the job profile will be considered.