Job Opportunity: Omnichannel Marketing Manager
Are you passionate about opening pathways through education and inspiring potential customers to embark on an exchange year at a public high school in the United States? If so, we have an exciting opportunity for you!
We’re seeking a motivated and deeply curious Omnichannel Marketing Manager to join our Central Marketing team in Zürich. In this pivotal role, you will identify the right audiences and engage them through various channels, including organic search, paid search, organic and paid social media, and owned channels, with compelling messaging that encourages them to pursue an exchange year.
As a member of our small, cross-functional, and multidisciplinary team, you will prioritize collaboration, transparency, and proactive action. You will work closely with both the student and host family recruitment teams, making informed decisions based on user insights and data analysis.
About EF
A career with EF combines the support and opportunities of a large international organization with the dynamic spirit of a small business. We value creative problem-solving, collaboration, and a shared enthusiasm for education, communication, and travel.
Key Responsibilities
- Monitor omnichannel analytics, assessing daily performance metrics related to paid search, paid social, organic traffic, email, and other channel activities that drive traffic to our website.
- Utilize various reporting systems and databases to create recurring reports and dashboards.
- Identify insights in data to enhance both student and host family recruitment efforts.
- Set up and analyze performance of paid search and social media campaigns across platforms like Google, Bing, Facebook, Instagram, and TikTok.
- Strategize and monitor SEO performance while adapting to the evolving search landscape.
- Manage and track budgets, spending, and forecasts, effectively communicating adjustments as needed.
- Create and enhance content experiences that support SEO and conversion goals.
- Support marketing initiatives throughout project and campaign lifecycles, including measurement plans and performance reporting.
- Develop clear and organized communications across all departments and levels.
- Innovate by proposing new features, tools, and processes that enhance efficiency and audience engagement.
- Expand your industry knowledge and skillsets through internal training opportunities.
Key Requirements
- 5+ years of experience in a performance marketing role, with a focus on Search Engine Optimization, Content Strategy, and/or Paid Media.
- A data-driven mindset and analytical thinker, with proficiency in tools like PowerBI and Excel.
- Collaborative personality with a proactive approach to problem-solving and a willingness to engage in challenging conversations.
- Excellent verbal and visual communication skills, with the ability to articulate strategies and present ideas effectively to stakeholders.
Personal Attributes
- A self-motivated team player.
- Strong communication skills, capable of presenting creative solutions and guiding stakeholders through project narratives.
- Ability to thrive in a complex, fast-paced, global business environment.
What We Offer You
- Opportunities to work in a beautiful office in the heart of Zürich.
- The chance to collaborate with an amazing team on global projects.
- A multicultural environment with engaging community activities.
- Global career advancement opportunities.
Perks
- Flexible 5-week holiday per year.
- Accident insurance through EF.
- SBB annual pass with a 50% discount on all transport in Switzerland.
- In-house German classes and gym, alongside coffee stations and game rooms.
- Discounts on popular brands, restaurants, and travel services.
- Tuition reimbursement for career development.
- Discounts on all EF products for you and your family.
Application Process
To apply for the position, please apply online using the form below. Please note that only applications matching the job profile will be considered.
Join Our Mission
At EF, we believe that the world is a better place when people strive to understand one another. Since 1965, we have empowered millions to explore new cultures, expand their horizons, and grow personally and academically through our programs designed for language learning, travel, and cultural exchange.
Join our global mission to open the world through education and contribute to a journey that makes a real difference in people's lives.
Learn more about us at www.ef.com.
EF is dedicated to safeguarding and promoting the welfare of children, young people, and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable.