Job Opportunity: Modular Content Strategy Lead
This role is part of the Production Team within the CLS organization, a group of innovative and passionate professionals dedicated to designing and delivering personalized, outcome-oriented customer experiences informed by deep insights and human-centered design.
We are seeking a strategic and innovative Modular Content Strategy Lead to spearhead the development and implementation of modular content strategies for our global audience. This individual will play a crucial role in enhancing content efficiency, ensuring compliance, and driving seamless integration across omnichannel marketing initiatives.
Major Accountabilities
- Modular Content Strategy:
- Facilitate the build and delivery of modular content processes within Novartis Content Enablement Tools (Fuse, Anthill Activator, Veeva).
- Develop frameworks and guidelines for modular content creation, including templates, component libraries, and asset management processes.
- Take ownership of the short-term and long-term roadmap for modular content.
- Align with various stakeholders (Legal, Regulatory, ERC, Medical, MarTech, CEC, TA) on MLR approval changes proposal, collaborating with the Centralized Approval Squad on the end-to-end approval process.
- Content Creation and Optimization:
- Collaborate with cross-functional teams (marketing, medical, regulatory, and legal) to define content modules and develop them accordingly.
- Connect modularity with the CAT and Production Hub localization process.
- Technology & Process:
- Partner with IT and external vendors to implement content management systems that support modular workflows or enhance existing ones.
- Manage SOW, budgeting, and project planning.
- Compliance and Quality Assurance:
- Work closely with regulatory and legal teams to ensure all content complies with pharmaceutical regulations.
- Conduct regular audits to maintain the quality, consistency, and compliance of modular content.
- Stakeholder Management:
- Act as a liaison between creative, marketing, and regulatory teams to cultivate a collaborative approach to modular content.
- Develop and deliver training sessions on modular content best practices and tools for internal stakeholders.
- Translate the benefits of modular content into tangible value for stakeholders.
- Bridge gaps between business needs, tool functionality, and vendor capabilities while addressing challenges from different teams.
- Ensure alignment among teams, reducing confusion and striving toward shared goals.
- Bring insights from various stakeholders together to drive common objectives across teams.
- Performance Measurement and Optimization:
- Define key performance indicators (KPIs) for the effectiveness, efficiency, and ROI of modular content.
- Analyze performance data to refine strategies and foster continuous improvement.
Essential Requirements
- 3+ years of experience in content enablement and strategy, preferably in the pharmaceutical or healthcare industry.
- Proven track record of implementing modular content systems and strategies.
- Experience with Agile, Scrum, and Adobe Suite.
- The ability to manage and deliver cross-functional marketing and technology teams while advocating for customer experience management.
- Fluency in production requirements for delivering content at scale.
- Expertise in project management and leading large-scale industrialized programs with multiple stakeholders.
- Experience in vendor management on a global scale, driving process refinement and enhancing quality and speed.
- Deep knowledge of Aprimo and content modules.
- Technical expertise in Content Enablement Tools (Aprimo, Veeva).
Desirable Requirements
- Ability to drive and influence change across a complex environment, including senior stakeholders.
- Deep understanding of Novartis' structure and the capacity to innovate solutions to challenge the status quo.
- Solid understanding of content production across channels, ideally with hands-on experience.
Apply online using the form below. Please note that only applications matching the job profile will be considered.