Join Our Team at the American Institute of Applied Sciences (AUS)
The American Institute of Applied Sciences in Switzerland (AUS) is a prestigious private institution of higher education offering undergraduate and graduate programs in Business Administration with various industry specializations. In collaboration with Tiffin University in the United States, AUS provides a unique opportunity for students to earn a Dual Degree. Our courses, taught in English by experienced international business professionals, are enhanced by insights from industry leaders. With a diverse student body representing over 40 nationalities, AUS cultivates a vibrant global learning environment. We are recognized by the Canton of Vaud and are accredited by IACBE and CHEA, demonstrating our commitment to delivering a world-class education.
Role Description
We are seeking an experienced Marketing Manager for a full-time, on-site role at our campus. This position will serve as the primary in-house marketing lead at AUS, responsible for managing the complete marketing function from strategic planning to execution. You will play a critical role in growing awareness, demand, and enrollment for AUS programs in both local and international markets.
This is a comprehensive role, where you will:
- Develop and manage marketing plans, conduct market research, and oversee all marketing activities across various channels.
- Lead initiatives that support recruitment and admissions goals, including lead generation, nurturing, and campaign execution across paid, owned, and earned media.
- Oversee our content engine, managing the social media and content calendar, website content, and ensuring the consistency of our brand voice across all touchpoints.
- Maintain and optimize our digital presence, including website updates, SEO, and performance improvements.
- Collaborate closely with admissions, academic leadership, student services, and internal teams to align marketing efforts with institutional priorities.
- Build and maintain relationships with international partners and key stakeholders to support outreach and recruitment initiatives.
Key Responsibilities
- Own the annual marketing plan and campaign calendar, setting clear goals tied to recruitment and enrollment.
- Define target audiences, positioning, and messaging for programs and key initiatives.
- Plan and execute campaigns across digital channels (search, social, email, web), coordinating offline activities as necessary.
- Manage lead generation and nurturing processes, including landing pages and email journeys.
- Update and improve AUS website content and user experience.
- Drive SEO and GEO improvements, ensuring visibility across search and discovery channels.
- Create and maintain marketing collateral and internal templates to support admissions and partner outreach.
- Oversee social media strategy and community management.
- Track performance metrics and report results, adjusting strategies based on insights.
- Ensure brand consistency and quality control across all marketing outputs.
- Organize files, templates, and processes to enable scalable marketing efforts.
Qualifications
- Minimum of 3 years of experience in Marketing, preferably within the Higher Education sector.
- Proven expertise in Marketing Management and Market Planning.
- Strong proficiency in Market Research and analysis of market trends.
- Experience in Marketing and Sales strategies to drive engagement and growth.
- Excellent leadership, organizational, and communication skills.
- Proven ability to work with diverse teams in a multicultural environment.
- Relevant educational background in Marketing, Business Administration, or a related field.
- Familiarity with the higher education or international education sector is a strong asset.
Proficiency in English is required; knowledge of French or other languages is an advantage.
Apply online using the form below. Please note that only applications matching the job profile will be considered.