International Key Accounts
The International Key Accounts are organized into three Strategic Customer clusters: Sustain & Grow Network, Protect & Acquire Network, and Strategic Customer Focus Sonic. This Network is tasked with driving growth in our Diagnostics Business, focusing on our Divisional International Key Accounts through a customer and patient-centric approach.
The Role
As the Marketing Lead for International Key Accounts at Roche Diagnostics, you will play a pivotal role within the leadership team of the International Key Account Management team E-L. You will collaborate closely with Network and International Corporate Account Leaders, as well as International Key Account Managers.
Key Responsibilities
- Set the strategic direction for the Marketing strategy and execution for the International Key Accounts Network, aligning with both Divisional and Regional strategies.
- Co-create an account-specific marketing strategy with the IKAMs, utilizing thought leadership platforms such as LabLeaders and Healthcare Transformers, along with Gold-Silver-Bronze marketing packages that resonate with C-suite interests (e.g., Sustainability, Innovation, Neurology, Cardiometabolic).
- Provide IKAMs with curated strategic insights and hands-on support to design and implement customized marketing experiences.
- Serve as a liaison between IKAMs and other marketing and product management functions (M&CI, NEO, etc.) to facilitate execution.
- Collaborate with the Global Strategic Insights chapter (M&CI) to launch and maintain an account-level customer insights strategy (including NPS, customer service data, complaints database, customer financial reports, and market research).
- Work together with the Global Strategic Insights chapter (M&CI) to consolidate all relevant market research and customer area market reports, summarizing key strategic implications and insights for the IKAM network.
- Consolidate and deliver competitive insights from the global Roche Academy (M&CI), encompassing all competitive marketing programs (e.g., Competitive Masterclasses) and best practice sharing opportunities (e.g., Essential Competitive Talks).
- Develop a learning and development strategy for the IKAM network, leveraging regional (NEO Commercial Excellence) and global (M&CI Roche Commercial Academy) training programs, tools, and resources.
Who You Are
To excel in this role, you ideally possess the following skills and experiences:
- Strong business and commercial acumen, along with a solid understanding of the healthcare market.
- Prior experience in Marketing, Product, and Solution Management is essential, complemented by a deep understanding of Roche’s structure and network.
- A systems thinker with the ability to navigate the complexities of the Roche environment.
- Proficient knowledge and skills in digital and AI tools.
- Strong interpersonal skills, with experience in building, leading, and coaching teams. The ability to communicate complex topics in a simple and articulate manner to various audiences is crucial.
This is a high-profile opportunity for the successful candidate to make a significant impact across all regions and contribute to our Divisional priorities.
Location
Rotkreuz
Application Information
Apply online using the form below. Please note that only applications matching the job profile will be considered.