Job Opportunity: Marketing Director, EU
The Marketing Director for the EU will play a pivotal role in developing and executing comprehensive marketing strategies that align with the global and US strategic platforms. This position aims to drive awareness, adoption, and growth of current and future Acadia pharmaceutical therapies in Europe and other designated geographies. The successful candidate will oversee the planning, coordination, and execution of launch readiness plans as required while managing medical-legal-regulatory reviews and fostering collaboration across functions to ensure successful market entry. Additionally, the role includes contributing to strategic decisions within the overall marketing and commercial strategy group by providing valuable marketing insights as part of the global marketing team.
Primary Responsibilities:
- Build and maintain strong relationships with key stakeholders, including healthcare professionals and industry partners.
- Lead and mentor a cross-functional Brand team to ensure alignment with overarching business goals and strategies.
- Coordinate the effective development and execution of compliant advertising and sales promotional campaigns, venues, and programs that drive revenue.
- Communicate regularly with internal senior leaders and executive teams to update them on progress, key decisions, and overall launch readiness, including updates at Quarterly Business Reviews (QBRs) and Board of Directors (BoD) preparations.
- Collaborate with cross-functional brand teams, particularly Market Access and Medical teams, to develop and implement regional marketing plans that align with company objectives and future product launches.
- Conduct market research and analysis in collaboration with the Global Analytics team to identify market trends, opportunities, and potential threats.
- Translate scientific clinical data into commercial implications that may affect labeling and advertising strategies.
- Monitor competitive activities related to launch indications and identify potential opportunities for the brand.
- Stay informed about industry trends, competitor activities, and regulatory issues impacting marketing strategies.
Key Skills:
- Proven experience in strategic marketing within a global or multinational organization, preferably in biotech or pharmaceuticals focusing on rare diseases.
- Robust program and project management abilities.
- Strong analytical skills to interpret market data and generate actionable insights.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all organizational levels.
- Proficiency in marketing assessment tools and software, including CRM systems, analytics platforms, and project management tools.
- Demonstrated leadership capabilities with experience managing cross-functional teams and handling people leadership roles.
- Resilience and adaptability to operate in a fast-paced, dynamic environment and respond to changing market conditions.
- Familiarity with international business practices in the pharmaceutical and biotech sectors, combined with intercultural intelligence.
- A proactive approach to removing barriers that may hinder results.
- Experience representing the organization to both internal and external groups while acting as a company ambassador.
- Thorough understanding and a positive history of adherence to industry compliance standards.
- Holistic thinking to facilitate teamwork across functions and stakeholders.
- Fluency in English and German; additional languages spoken in the Eurozone, such as Swiss German, French, Italian, or Spanish, are an advantage.
- Willingness to travel both within Europe and internationally.
Education/Experience/Skills:
- Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
- A minimum of 10 years of progressively responsible experience in pharmaceutical or related marketing, with a focus on developing and leading teams, managing product launches, branding, market research, and risk assessment.
- Experience with launch processes for rare diseases is a plus.
Apply online using the form below. Please note that only applications matching the job profile will be considered.