About the Role
We are seeking a strategic and hands-on Manager of Solution and Campaign Marketing to join our Brand & Industries Marketing Squad. In this role, you will take ownership of marketing for specific industry verticals, leading the comprehensive development of how we position and promote Johnson Controls within targeted sectors. You will create customer value propositions and activate them through integrated global campaigns to drive awareness, engagement, and demand across these industries.
This role requires a seasoned marketer with a strong grasp of customer value propositions, audience strategy, campaign development, positioning, and cross-functional collaboration. As a strong communicator and influencer, you will propel projects forward with clear direction and alignment among stakeholders. You will manage both internal and external resources and take full ownership of delivering high-impact marketing that supports business objectives and elevates our brand presence.
Key Responsibilities
- Ownership of Industry Marketing:
- Develop tailored marketing strategies for assigned industries, with clear accountability for outcomes and performance.
- Conduct market research to understand customer needs, buying behaviors, market trends, and competitive dynamics.
- Collaborate with cross-functional teams—including Product Management, Sales, and Customer Support—to align marketing efforts with business objectives and customer expectations.
- Act as the conduit between product marketing and the Brand & Industries squad, ensuring that product insights inform campaign development and messaging aligns with solution capabilities.
- Engage with customers and internal stakeholders to continuously refine industry understanding and marketing direction.
- Develop Customer Value Proposition and Positioning:
- Own industry positioning by translating market insights into clear strategic direction for value propositions and campaigns.
- Create compelling messaging that effectively communicates the value proposition for target personas.
- Translate complex technical capabilities into clear, benefit-driven narratives that resonate with customer pain points and desired business outcomes.
- Ensure consistency of value propositions across all marketing channels and touchpoints.
- Support sales enablement with the development of tools and training that reinforce the differentiated value of our solutions.
- Activate Global Campaigns and Content:
- Own campaign strategy from concept through performance optimization.
- Lead go-to-market plans, including product launches, promotional campaigns, and thought leadership initiatives.
- Manage and coordinate internal and external resources to deliver high-impact marketing across various channels, including collateral, advertising, tradeshows, digital content, public relations, and internal communications.
- Track and analyze campaign performance, identifying conversion bottlenecks and optimizing tactics.
- Partner with Sales and CRM teams to ensure seamless lead handoff, monitor pipeline progression, and refine campaigns based on closed-loop feedback.
- Operate effectively within a global, matrixed organization, aligning GEOs, COEs, and agency partners behind a unified campaign approach.
Required Qualifications
- A minimum of 8 years of experience in B2B marketing, preferably within the industrial, technology, or building solutions sectors.
- Proven ability to own and drive marketing strategy and execution in a global or matrixed environment.
- Excellent written and verbal communication skills with the capability to influence senior stakeholders and align cross-functional teams.
- Previous experience in solution and product marketing.
- Proficiency in marketing automation tools and CRM software.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, or a related field; an MBA is a plus.
- Experience in vertical marketing or industry-specific campaign development.
- Familiarity with HVAC, energy, automation, or building technologies.
Apply online using the form below. Only applications matching the job profile will be considered.